The Challenge
A growing DTC pet products company needs a finance-savvy marketer who can scale revenue through AI-powered campaigns, strategic partnerships, and data-driven customer acquisition. You'll own the full growth stack—from paid social optimization to wholesale expansion—with real equity upside.
Your Mission
Audit current digital marketing tech stack; implement AI tools for content generation, audience segmentation, and campaign optimization across paid social channels
Map and prioritize new revenue channels and partnership opportunities; present 3-5 concrete expansion options (influencer, wholesale, affiliate) with revenue projections
Establish baseline KPIs for CAC, LTV, email engagement, and social growth; implement tracking dashboards in CRM/analytics platform
Launch 2-3 AI-enhanced content workflows and test on Instagram/TikTok to establish creative velocity and engagement benchmarks
Deliver 30%+ YoY growth in digital revenue; demonstrate unit economics improvement through paid social optimization and retention initiatives
Execute 2+ major partnership or wholesale deals generating recurring revenue; establish ambassador program with 5-10 active influencers
Scale email marketing automation workflows to drive 15%+ repeat purchase rate increase; optimize customer lifecycle touchpoints based on behavioral data
Launch new product category with integrated go-to-market strategy (paid, organic, partnerships); track to $XXK revenue target
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track paid social, email, and organic channels; target 30% reduction YoY through optimization and channel mix.
Customer Lifetime Value (LTV)
Monitor repeat purchase rate, average order value, and retention cohorts; goal is 25%+ LTV growth through loyalty initiatives.
Paid Social ROAS
Measure return on ad spend across Instagram, TikTok, Facebook; benchmark 3:1+ minimum with AI-driven creative testing.
New Revenue Channel Contribution
Track revenue generated from partnerships, influencer, and wholesale initiatives as % of total; target 20%+ mix within 6 months.
Email Engagement & Conversion
Monitor open rates, click rates, and revenue per email; automation workflows should drive 15%+ of repeat purchase revenue.
Tools & Stack
Your Team
Your Manager
Likely CEO or Chief Revenue Officer (TBD)
Current Team
Unknown; likely small marketing/ops team
New role or expansion of existing team
The Package
Salary
$100K-$115K base
Variable
Bonus (amount TBD)
Equity
Yes, equity stake offered
Remote
On-site, New York (note: job posting says 'fully remote' but header says on-site—clarify during interview)
Benefits & Perks
Company Intelligence
Addition Management is a boutique DTC pet products provider scaling revenue through digital marketing and strategic expansion. Backed by finance-savvy leadership, the company is building a stable consumer brand with clear growth targets and partnership potential.
Customers
Direct-to-consumer pet owners; wholesale/partnership expansion in progress
Culture
Entrepreneurial, data-driven, fast-paced; thrives on innovation and measured risk-taking
Is This Role For You?
- You've scaled DTC/consumer brand revenue through paid social, email, and strategic partnerships with measurable 20%+ YoY growth
- You're fluent in AI tools for marketing (content gen, audience segmentation, analytics) and comfortable testing new technologies
- You think like a business owner—you care about unit economics, CAC/LTV, and bottom-line impact, not vanity metrics
- You're entrepreneurial and thrive in ambiguous, fast-moving environments where you wear multiple hats and drive results independently
- You have hands-on experience with Shopify, CRM/marketing automation platforms, and paid social optimization
- You're a traditional brand marketer focused on awareness campaigns; this role demands performance and revenue accountability
- You need a fully hands-off team or prefer managing large groups; expect to execute directly on strategy and campaigns
- You're risk-averse or uncomfortable with testing, iteration, and learning in real-time with limited historical data
Interview Process
Initial Screen
30-min call with hiring manager (likely CEO/CRO) on growth strategy, DTC experience, and AI tool familiarity
Metrics Case Study
Present a 30-min analysis of a past campaign: CAC, LTV, ROAS, and what you'd optimize if running it again
Strategy Presentation
80-min session presenting your 90-day plan for digital revenue growth and 3 partnership opportunities for the pet brand
Founder/Leadership Conversation
60-min deeper conversation on vision, team dynamics, and equity/compensation alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.