The Challenge
Fast-growing D2C subscription business with strong brand momentum but fragmented growth channels. You'll own the entire acquisition + retention engine end-to-end-turning siloed activity into a scalable, data-driven growth system targeting €50M-€100M+.
Your Mission
Audit and map all growth channels (paid, CRM, affiliates, influencers, CRO) to identify gaps and overlap
Establish single source of truth for core metrics: CAC, LTV, payback, cohort retention across teams
Align 10-person team around one unified growth model with clear ownership and decision-making framework
Implement data infrastructure so decisions are driven by cohort analysis, not opinion
Reduce CAC and improve payback period by 15-25% through channel optimization and subscription-first positioning
Build predictive LTV model that informs acquisition spend allocation across channels
Launch integrated CRM retention program connected to acquisition cohorts with measurable LTV impact
Establish monthly growth council cadence with founders; present clear roadmap with revenue impact tied to each lever
KPIs You'll Own
CAC (Customer Acquisition Cost)
Blended cost per subscriber acquired across all channels; track by channel and cohort to optimize spend.
LTV (Lifetime Value)
Subscription revenue per customer cohort; use to set payback targets and acquisition budgets.
Payback Period
Months to recover CAC; target sub-6 months for healthy subscription unit economics.
Cohort Retention & Churn
Month-over-month and annual retention rates by acquisition channel; signals quality of acquired users.
CAC Efficiency Ratio
LTV:CAC ratio; healthy benchmark 3:1 or higher for sustainable growth.
Tools & Stack
Your Team
Your Manager
Founders (direct access noted)
Current Team
10-person growth team organized by channel specialization (paid, CRM, affiliate, influencer, CRO); currently siloed
Backfill-you're replacing or restructuring existing team; no new headcount mentioned
The Package
Salary
€80K-€100K base
Variable
Bonus (flexible for top talent)
Remote
Hybrid: 3 days office in Paris / 2 remote per week
Benefits & Perks
Company Intelligence
Fast-growing D2C subscription business with strong brand momentum targeting €50M-€100M revenue scale. Currently growing, but channels are fragmented and not optimized for subscription unit economics.
Culture
Data-driven, founder-led, direct communication; expects clarity, structure, and alignment from leadership
Is This Role For You?
- You've been a Head of Growth or Growth Director at a D2C subscription business and understand how LTV and payback shape strategy
- You're strong with Meta and Google but think beyond channels-you own the full funnel (acquisition → retention loop)
- You thrive on building systems and alignment, not just managing individual channels or running experiments in isolation
- You want real ownership: direct influence on founders, control of budget, and accountability for revenue impact
- You're a pure channel specialist without subscription business depth or LTV understanding
- You prefer hands-off strategic advice over rolling up your sleeves to align teams and drive execution
- You lack analytical rigor; you make decisions based on intuition or best practices rather than cohort data
Interview Process
Initial conversation
Likely with a founder or head of business; expect to discuss your scaling experience and how you'd approach fixing the fragmented growth system
Deep-dive case study or walkthrough
Walk through a past growth system you've built-metrics, team structure, decisions that moved the needle
Team alignment discussion
Conversation with current 10-person growth team or team leads to assess leadership fit and vision alignment
Final founder conversation
Confirm mandate, budget authority, and strategic vision for the next 12 months
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.