The Challenge
ABA Centers of America is the #5 fastest-growing private company in America, scaling from 1 to 70+ clinics in 3 years without PE backing. You'll own the digital growth engine that fuels patient acquisition across a national healthcare footprint—turning strategy into measurable outcomes in a mission-driven, founder-led org.
Your Mission
Audit current digital marketing stack, performance channels, and attribution; present gap analysis and 90-day optimization roadmap to CMO
Establish baseline KPIs for patient acquisition cost (PAC), conversion rates, and channel ROI across all digital touchpoints
Align digital strategy with clinical/ops teams; define patient journey mapping and messaging pillars for national + local markets
Onboard and develop leadership team; clarify roles, accountability, and resource allocation
Launch integrated digital demand generation campaign targeting 20%+ lift in qualified patient inquiries YoY
Implement marketing automation and CRM integration to track patient journey from ad click to clinic intake
Scale highest-performing paid channels (SEM, social, programmatic) with data-driven budget allocation
Build AI-enabled content and personalization engine for search/discovery ecosystems; measure engagement and conversion lift
KPIs You'll Own
Patient Acquisition Cost (PAC)
Cost per qualified patient inquiry; benchmark against historical and competitive norms by geography.
Digital Conversion Rate
% of digital visitors converting to qualified leads or clinic inquiries; tracked by channel and campaign.
Return on Ad Spend (ROAS)
Revenue generated per dollar spent on paid digital channels; target channel-specific benchmarks.
Brand Search Volume & Share of Voice
Organic search visibility and brand lift metrics; track branded vs. non-branded keyword performance.
Marketing Qualified Leads (MQL) to Patient
% of digital MQLs converting to active patients; measure handoff quality between marketing and sales/clinical ops.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer (CMO)
Current Team
High-performing multi-discipline digital team (size not specified; inherited leadership responsibility)
Backfill; existing team in place
The Package
Salary
$180K-$220K base
Remote
On-site Monday-Friday, Downtown Fort Lauderdale, FL corporate HQ
Benefits & Perks
Company Intelligence
ABA Centers of America is the nation's fastest-growing provider of autism care, founded in 2020 by a father committed to eliminating gaps in access and long wait lists. The company has scaled from 1 clinic to 70+ operating areas across 13+ states, recognized as the #5 fastest-growing private company in America by Inc. magazine. Self-funded and founder-led, the organization prioritizes operational excellence, clinical outcomes, and ethical leadership.
Founded
2020
Funding
Self-funded (no PE)
Customers
Families seeking ABA therapy for autism; spanning 70+ clinic locations nationally
Culture
Mission-driven, data-driven, operationally disciplined, founder-led, fast-paced, purpose-focused on transformative care
Is This Role For You?
- You've led digital teams at scale (8+ direct reports) in B2B2C or healthcare; you know how to balance brand + performance
- You obsess over attribution, CAC, LTV, and funnel metrics; you make decisions with data, not gut feel
- You've scaled demand generation across geographies or segments; you understand local + national complexity
- You're excited by mission-driven work; healthcare, social impact, or moonshot companies energize you
- You thrive in founder-led, operational orgs; bureaucracy bores you; you move fast and own outcomes
- You need remote flexibility; this is 5 days/week on-site in Fort Lauderdale—no negotiation
- You're a brand-only marketer; this role is half strategy, half performance—you must own metrics and ROI
- You need a large, established martech stack; you're inheriting legacy systems and building the future—comfort with change is non-negotiable
Interview Process
Initial Screen
Recruiter or CMO discusses background, digital marketing philosophy, and patient acquisition experience.
Strategy Case
You present a digital growth plan for a hypothetical healthcare/B2C scale-up; focus on channel mix, CAC, and attribution.
CMO Deep Dive
Conversation with Chief Marketing Officer on strategy, team leadership, and alignment with org's growth roadmap.
Founder/Leadership Conversation
Optional but likely: meet founder or CEO to discuss mission fit, operational philosophy, and long-term vision.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.