The Challenge
A.C.Camargo Cancer Center, a 72-year-old institution impacting millions, needs a sharp marketing analyst to scale digital patient acquisition across specialized care centers. You'll own the full funnel—from paid media strategy to conversion optimization—in a high-impact healthcare environment where efficiency directly affects patient outcomes.
Your Mission
Establish baseline performance metrics (CPL, CPA, conversion rates) across all Centers of Reference and identify top 3 optimization opportunities
Launch A/B testing framework for ad creatives, landing pages, and audience segments; implement GA4 and GTM for complete conversion tracking
Build monthly media plans and budget allocation models for at least 2 Centers; deliver first performance dashboard to stakeholders
Map current patient journey funnel; identify and document 5+ conversion blockers with proposed UX improvements
Reduce CPL by 20-30% through continuous optimization of paid campaigns (Google Ads, Meta Ads); scale winning creative and audience segments
Implement full-funnel Always On + seasonal campaign calendar; execute 4+ major seasonal campaigns with 25%+ better ROI than baseline
Establish CRO (conversion rate optimization) testing roadmap; run 10+ experiments; achieve measurable uplift in booking conversion rates
Present quarterly strategic analysis to leadership: growth insights, budget recommendations by Center, and digital roadmap for next year
KPIs You'll Own
CPL (Cost Per Lead)
Track your ability to acquire qualified patient leads efficiently across paid channels.
CPA (Cost Per Acquisition/Booking)
Measure the actual cost to convert a lead into a scheduled appointment—the real business outcome.
Conversion Rate by Funnel Stage
Monitor drop-off at each step (ad click → landing page → form submission → appointment scheduled) to pinpoint friction.
ROAS (Return on Ad Spend)
Calculate revenue or bookings generated per real spent on paid media to justify budget allocation.
Monthly Budget Variance
Track planned vs. actual spend and performance to ensure efficient capital deployment.
Tools & Stack
Your Team
Your Manager
Not specified (likely Marketing Director or Head of Digital Marketing)
Current Team
Cross-functional: CRM team, Branding, Content, and external agencies/vendors
New role backfill or expansion—team composition unknown
The Package
Salary
R$80K-R$120K base
Remote
Hybrid: 3 days on-site (Castro Alves, São Paulo), 2 days remote. Schedule: Mon-Thu 8am-6pm, Fri 8am-5pm (220h/month)
Benefits & Perks
Company Intelligence
A.C.Camargo Cancer Center is a 72-year-old Brazilian healthcare institution specializing in cancer treatment, research, and education. With 5,000 employees and multiple Centers of Reference, it's recognized as one of the best workplaces in Brazil. The organization unites patient care, teaching, and research to transform lives and advance cancer medicine.
Team Size
5000
Customers
Cancer patients and families across Brazil; operates multiple specialized care centers
Culture
Mission-driven, collaborative, emphasis on growth opportunities and equal treatment; ranked top workplace
Is This Role For You?
- You live in or can commute to São Paulo and embrace 3 days/week on-site (Aclimação neighborhood)
- You're fluent in Portuguese and thrive in Brazilian healthcare/institutional environments
- You love owning the full funnel—from campaign strategy through CRO—and can prove it with past wins
- You're data-hungry: you write UTMs, read GA4 reports like emails, and base every decision on A/B test results
- You want to apply growth marketing skills to something meaningful—healthcare, patient acquisition, saving lives
- You need fully remote work or can't commit to 3 days/week on-site in São Paulo
- You're new to paid media or conversion optimization—this role needs someone with 3+ years of hands-on campaign management
- You prefer creative/brand work over performance metrics and continuous testing
- You don't speak Portuguese fluently or lack experience in Brazilian/Latin American markets
Interview Process
Resume Screening
CV review focusing on marketing background, paid media and analytics experience
Phone/Video Interview
Conversation about past campaign wins, KPI ownership, and growth marketing experience; confirm location flexibility
Case Study or Live Audit
Likely asked to review a sample funnel, identify CPA drivers, or outline an optimization plan (real or hypothetical)
Final Interview
Meet with Marketing Director or Head of Digital; discuss vision for digital channels, budget strategy, and team collaboration
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.