Director, Creator & Cultural Growth

1-800-Flowers.com, Inc. has led innovation in gifting for over 50 years. As discoverability and cultural relevance become critical growth drivers, we’re building a best-in-class Creator & Cultural Growth engine across brands including 1-800-Flowers, Harry & David, Cheryl’s Cookies, and Personalization Mall.

This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority.

Key Responsibilities

Creator, Influencer & Social Leadership

• Set the vision and strategy for creator, influencer, and organic social across brands
• Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social
• Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance
• Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem

• Connect creator and social programs to demand generation, revenue, and customer growth
• Support social commerce and merchandising integration
• Partner with Brand Marketing and Merchandising on key campaigns and product stories

• Establish KPIs across engagement, discoverability, and revenue contribution
• Partner with Marketing Investment & Forecasting to assess ROI and incrementality
• Translate performance into clear, executive-level reporting

• Ensure creator and social programs align to campaign narratives
• Partner across Brand, PR, Media, and Partnerships for cohesive execution

• Build and lead a high-performing team, including two senior managers
• Create scalable processes, playbooks, and standards
• Foster a culture of experimentation, accountability, and commercial impact