The Challenge
Venum is the #1 combat sports brand globally, now scaling their North American HQ in NYC. You'll transform CRM from a support function into a core revenue engine-owning email, SMS, and push to drive repeat purchases, LTV, and retention across their digital ecosystem.
Your Mission
Audit current CRM performance across email, SMS, and push-establish baseline metrics for revenue contribution, LTV, repeat purchase rate, and engagement across all channels
Design and launch 3-5 high-impact lifecycle journeys (welcome series, post-purchase, replenishment, winback) with clear segment targets and performance benchmarks
Build SMS strategy roadmap with compliance framework and test first revenue-driving campaigns to establish channel ROI baseline
Partner with creative and marketing teams to establish email/SMS content calendar for next quarter aligned to product launches and seasonal moments
Scale CRM revenue contribution to 15-20% of total e-commerce revenue through optimized journeys, testing, and segment personalization
Launch North America-specific loyalty program with defined repeat purchase and engagement targets; measure impact on customer LTV
Mature SMS channel to 2-3x baseline revenue; establish push notification strategy with app/mobile team (Tapcart or similar)
Systematize email and SMS templates, design systems, and workflows to reduce campaign launch time by 40% and improve consistency
KPIs You'll Own
CRM Revenue Contribution
Total revenue generated from email, SMS, and push campaigns as % of total North America e-commerce revenue.
Customer Lifetime Value (LTV)
Average revenue generated per customer across all touchpoints over their lifetime; track by segment and cohort.
Repeat Purchase Rate
% of customers making 2+ purchases within defined period; primary driver of retention and revenue growth.
SMS Revenue Per Subscriber
Direct revenue generated per active SMS subscriber; key metric for channel scaling and ROI.
Email Engagement Rate
Combined open and click rates across all email sends; indicates audience relevance and content quality.
Churn Prevention Success Rate
% of at-risk customers re-engaged through winback campaigns; measures retention program effectiveness.
Tools & Stack
Your Team
Your Manager
E-Commerce Director, North America
Current Team
Not specified; implies small or building team
New role to build CRM capability
The Package
Salary
$130K-$160K base
Remote
On-site only, Manhattan HQ, New York, NY
Benefits & Perks
Company Intelligence
Venum is the #1 combat sports brand globally, trusted by elite athletes across UFC, MMA, boxing, Muay Thai, and BJJ. They're expanding their North American headquarters in NYC to build a best-in-class digital marketing and e-commerce organization. Their strategy combines performance-driven digital marketing, brand storytelling, and disciplined e-commerce execution.
Customers
Elite combat sports athletes, UFC, professional boxing, MMA, Muay Thai, BJJ communities
Culture
Performance-driven, athlete-focused, authenticity-driven, expansion mindset
Is This Role For You?
- You've scaled email and SMS as revenue channels at DTC or e-commerce brands (fashion, athletic, beauty, or similar verticals)
- You think in metrics: you obsess over LTV, repeat purchase rate, and segment performance-not just vanity metrics
- You can build lifecycle journeys from scratch and own the entire funnel (welcome → post-purchase → replenishment → winback)
- You're comfortable with testing and iteration; you ship fast, measure impact, and optimize continuously
- You thrive in growth-stage companies where you build systems, processes, and teams-not just manage existing programs
- You're looking for remote work or flexibility; this is on-site NYC only
- You prefer brand-only marketing with minimal performance accountability; Venum wants data-driven growth
- You've only managed campaigns-not owned full lifecycle strategy, segmentation, or program P&L
Interview Process
Initial Screen
Recruiter conversation about background, CRM experience, and NYC on-site commitment
Hiring Manager Interview
E-Commerce Director dive into CRM strategy, lifecycle design, and approach to scaling email/SMS revenue
Case Study / Assignment
Likely: design a 90-day CRM roadmap or analyze historical campaign performance and propose optimization strategy
Cross-Functional Round
Meeting with creative, analytics, or product team to assess collaboration and systems thinking
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.