The Challenge
Venum is the #1 combat sports brand globally, now scaling their North American HQ in NYC. You'll transform CRM from a support function into a core revenue engine—owning email, SMS, and push to drive repeat purchases, LTV, and retention across their digital ecosystem.
Your Mission
Audit current CRM performance across email, SMS, and push—establish baseline metrics for revenue contribution, LTV, repeat purchase rate, and engagement across all channels
Design and launch 3-5 high-impact lifecycle journeys (welcome series, post-purchase, replenishment, winback) with clear segment targets and performance benchmarks
Build SMS strategy roadmap with compliance framework and test first revenue-driving campaigns to establish channel ROI baseline
Partner with creative and marketing teams to establish email/SMS content calendar for next quarter aligned to product launches and seasonal moments
Scale CRM revenue contribution to 15-20% of total e-commerce revenue through optimized journeys, testing, and segment personalization
Launch North America-specific loyalty program with defined repeat purchase and engagement targets; measure impact on customer LTV
Mature SMS channel to 2-3x baseline revenue; establish push notification strategy with app/mobile team (Tapcart or similar)
Systematize email and SMS templates, design systems, and workflows to reduce campaign launch time by 40% and improve consistency
KPIs You'll Own
CRM Revenue Contribution
Total revenue generated from email, SMS, and push campaigns as % of total North America e-commerce revenue.
Customer Lifetime Value (LTV)
Average revenue generated per customer across all touchpoints over their lifetime; track by segment and cohort.
Repeat Purchase Rate
% of customers making 2+ purchases within defined period; primary driver of retention and revenue growth.
SMS Revenue Per Subscriber
Direct revenue generated per active SMS subscriber; key metric for channel scaling and ROI.
Email Engagement Rate
Combined open and click rates across all email sends; indicates audience relevance and content quality.
Churn Prevention Success Rate
% of at-risk customers re-engaged through winback campaigns; measures retention program effectiveness.
Tools & Stack
Your Team
Your Manager
E-Commerce Director, North America
Current Team
Not specified; implies small or building team
New role to build CRM capability
The Package
Salary
$130K-$160K base
Remote
On-site only, Manhattan HQ, New York, NY
Benefits & Perks
Company Intelligence
Venum is the #1 combat sports brand globally, trusted by elite athletes across UFC, MMA, boxing, Muay Thai, and BJJ. They're expanding their North American headquarters in NYC to build a best-in-class digital marketing and e-commerce organization. Their strategy combines performance-driven digital marketing, brand storytelling, and disciplined e-commerce execution.
Customers
Elite combat sports athletes, UFC, professional boxing, MMA, Muay Thai, BJJ communities
Culture
Performance-driven, athlete-focused, authenticity-driven, expansion mindset
Is This Role For You?
- You've scaled email and SMS as revenue channels at DTC or e-commerce brands (fashion, athletic, beauty, or similar verticals)
- You think in metrics: you obsess over LTV, repeat purchase rate, and segment performance—not just vanity metrics
- You can build lifecycle journeys from scratch and own the entire funnel (welcome → post-purchase → replenishment → winback)
- You're comfortable with testing and iteration; you ship fast, measure impact, and optimize continuously
- You thrive in growth-stage companies where you build systems, processes, and teams—not just manage existing programs
- You're looking for remote work or flexibility; this is on-site NYC only
- You prefer brand-only marketing with minimal performance accountability; Venum wants data-driven growth
- You've only managed campaigns—not owned full lifecycle strategy, segmentation, or program P&L
Interview Process
Initial Screen
Recruiter conversation about background, CRM experience, and NYC on-site commitment
Hiring Manager Interview
E-Commerce Director dive into CRM strategy, lifecycle design, and approach to scaling email/SMS revenue
Case Study / Assignment
Likely: design a 90-day CRM roadmap or analyze historical campaign performance and propose optimization strategy
Cross-Functional Round
Meeting with creative, analytics, or product team to assess collaboration and systems thinking
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Offres du mĂŞme type
CRM Marketing Manager, LATAM
Jobflarely • Anywhere
Director, Lifecycle Marketing
Rocket Lawyer • Anywhere
CRM Marketing Coordinator - Fashion Brand NYC
Fourth Floor • New York, NY
Lifecycle Marketing Offer Strategist
Shake Shack • New York, NY
About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.