CRM & Retention Manager Europe (H/F)

Boulogne-Billancourt (92)

About Venum

Venum is a leading French brand in the combat sports universe (MMA, boxing, jiu-jitsu), recognized for its technical products and lifestyle positioning. Official partner of the UFC, the brand benefits from strong international visibility and is continuing sustained growth, particularly on its digital channels.

In this context, we are recruiting a CRM & Retention Manager Europe to structure our CRM strategy, accelerate customer loyalty and make CRM a real driver of e-commerce growth.

The Role

Reporting to the digital marketing team, you will be responsible for Venum's CRM and retention strategy across our different European markets: France, Germany, Spain, Italy, Switzerland, Netherlands and the rest of Europe.

Responsibilities

Your main responsibilities will be as follows:

• Define and lead the CRM & Retention Europe strategy and associated roadmap, with objectives to increase retention, purchase frequency and customer value
• Build, deploy and optimize main automated flows: welcome, browse abandonment, cart and checkout abandonment, post-purchase, cross-sell, winback, back in stock and reactivation
• Structure customer segmentation according to lifecycle, recency, frequency, customer value, purchased categories, browsing behaviors and engagement level
• Lead the European CRM calendar and evolve campaigns from a mass mailing logic to more segmented and personalized communications
• Develop contact collection and first-party data enrichment via different touchpoints on the site
• Monitor and analyze CRM performance: revenue, share of flows, repeat purchase rate, LTV, time to second purchase, conversion, engagement and deliverability
• Implement a continuous test & learn approach on audiences, content, offers, sending frequencies and timing and automated scenarios
• Collaborate with E-commerce, Data/IT and Creative teams, and support the operational CRM profile in executing the roadmap

About You

• Minimum 5 years of experience in CRM, Lifecycle Marketing or Retention, ideally in a B2C e-commerce environment
• Excellent mastery of Klaviyo and Shopify
• Concrete experience in creating automated flows, customer segmentation and personalizing communications
• Solid data and business culture, with an ability to transform analyses into recommendations and concrete actions
• Good understanding of deliverability, database quality and consent / GDPR issues
• Professional English is essential and ability to work in a multi-market international environment
• Autonomy, rigor, analytical mindset and ability to build a strategy while staying close to operations
• An appetite for the sports, combat or lifestyle universe is a plus

Why Join Venum

• The opportunity to build and structure European CRM for an international brand
• A role with strong impact on customer retention and e-commerce growth
• A dynamic, international and performance-oriented environment

Benefits

• Attractive fixed salary
• Meal vouchers, Navigo Pass covered at 50%
• Company benefits

Please send your application to: hugo.tani@dragonbleu.fr