The Challenge
University of Michigan's Division of Student Life needs someone to unlock data-driven decision making across their entire communications ecosystem. You'll architect measurement strategy, build dashboards, and help 10+ student-facing units understand what actually moves the needle.
Your Mission
Audit current Salesforce Marketing Cloud setup and email measurement gaps; deliver baseline performance dashboard for 5+ active email programs
Implement GA4 event tracking and GTM tagging standards across Student Life digital properties; establish UTM naming conventions
Partner with 3-4 Student Life units to translate their goals into measurable KPIs and initial reporting workflows
Build first Looker Studio/Tableau dashboard showing cross-channel performance (email, web, paid) for division leadership
Own full email calendar coordination and A/B testing program; run 8+ statistically significant tests with documented lift recommendations
Establish self-service reporting capability so Student Life teams can access their own performance data without analyst bottleneck
Implement advanced audience segmentation and journey-level measurement in SFMC; document 5+ optimization recommendations with expected impact
Create division-wide best practices playbook covering accessibility, deliverability, list health, and experimentation methodology
KPIs You'll Own
Email Performance Suite
Track open rates, click-through rates, conversion rates, and unsubscribe rates across all Student Life campaigns by segment.
GA4 Event Tracking Completeness
Percentage of Student Life digital touchpoints with proper event implementation and data flowing into reporting dashboards.
Dashboard Adoption & Usage
Monthly active users accessing self-service reporting and frequency of stakeholder dashboard views for decision-making.
Campaign Lift from Testing
Average performance improvement (CTR, conversion rate, engagement) from A/B and journey-level experiments run against baselines.
List Health Index
Composite score of bounce rate, complaint rate, and engagement metrics indicating audience quality and deliverability health.
Tools & Stack
Your Team
Your Manager
Not specified; likely reports to Director of Communications/Marketing or Chief Marketing Officer within Student Life
Current Team
Cross-functional team spanning Student Life units, Technology Solutions, and central marketing/communications teams
New role to address measurement gaps and scale CRM/email capabilities
The Package
Salary
$65K-$85K base
Remote
Hybrid (on-site in Ann Arbor, MI with flexibility)
Benefits & Perks
Company Intelligence
University of Michigan's Division of Student Life supports 50,000+ students across housing, dining, health, student organizations, and career development. This role sits at the intersection of student-facing programs and data-driven marketing, helping each unit optimize engagement and communication.
Founded
1817
Culture
Mission-driven, collaborative, focused on student success and discovery
Is This Role For You?
- You've built and optimized email programs in Salesforce Marketing Cloud or similar ESP and want to scale that expertise institution-wide
- You thrive translating marketing goals into concrete measurement strategies and turning data into actionable recommendations
- You're comfortable with hands-on GA4/GTM implementation and love building dashboards that actually get used by stakeholders
- You want to impact millions of student touchpoints at a world-class university rather than chase vanity metrics
- You enjoy mentoring non-technical marketers on data best practices while staying hands-on with technical execution
- You need the role to be fully remote—this is hybrid on-site in Ann Arbor
- You expect a clear path to management—this is an individual contributor specialist role focused on depth not people leadership
- You're looking for cutting-edge marketing tech startup energy—higher ed moves at a different pace with institutional constraints
Interview Process
Cover Letter + Resume Review
Required; must demonstrate specific interest in role and relevant CRM/analytics/measurement experience
Phone Screening
Likely conversation with hiring manager about measurement philosophy, SFMC/GA4 experience, and working with non-technical stakeholders
Technical Assessment or Portfolio Review
Expected deep dive into past dashboards, email programs, testing frameworks, and measurement strategies you've built
Stakeholder Interviews
Conversations with representatives from multiple Student Life units to assess collaboration fit and ability to translate business needs
Interested in this role?
Apply now and hear back within days, not weeks.
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