The Challenge
Scout Motors is reviving an iconic American brand with electric powertrains and digital-first customer engagement. You'll architect CRM journeys that drive acquisition and loyalty for a category-defining vehicle launch in a high-growth, fast-paced environment.
Your Mission
Design and deploy 3-4 core customer journey campaigns (welcome, re-engagement, loyalty) in Salesforce Marketing Cloud with baseline performance metrics
Audit and document existing CRM infrastructure, identify migration gaps, and develop optimization roadmap for email programs
Partner with Data & Analytics to define segmentation strategy and execute first monthly data append/hygiene cycle improving profile completeness by 20%+
Establish weekly cross-functional cadence with Digital, Creative, and product teams to align CRM roadmap with brand strategy
Increase email campaign engagement rates by 25%+ through progressive segmentation and personalization testing across SFMC
Complete migration and optimization of all email programs into SFMC with zero data loss and 100% reporting accuracy
Build automated dashboard suite tracking CRM KPIs (open rate, click rate, conversion, ROI, customer lifetime value) with monthly stakeholder reporting
Manage 2-3 agency partners, reducing campaign turnaround time by 30% while maintaining brand consistency and hitting all performance targets
KPIs You'll Own
Email Engagement Rate (Open + Click)
Track performance across welcome, re-engagement, and loyalty campaigns to optimize content and send timing.
Campaign Conversion Rate
Measure journeys driving acquisition, retention, and loyalty conversion against targets by segment.
Customer Lifetime Value by Segment
Monitor CLV growth for key audience cohorts to validate retention and loyalty campaign ROI.
CRM Data Quality Score
Monthly tracking of profile completeness, list hygiene, and segmentation accuracy post-append cycles.
Journey Migration Success Rate
Seamless SFMC program migration with zero data loss and maintained baseline performance metrics.
Tools & Stack
Your Team
Your Manager
Not specified (likely CMO or Head of CRM/Marketing Ops)
Current Team
Cross-functional: Data & Analytics, Digital, Creative teams, external agency partners
New role - expanding CRM/marketing automation capability ahead of vehicle launch
The Package
Salary
$95K-$130K base
Remote
On-site: Charlotte, NC headquarters | 4-5 days/week in office | Regional travel for company events
Benefits & Perks
Company Intelligence
Scout Motors is resurrecting the iconic Scout brand with modern electric and range-extended powertrains. Founded to capture the EV truck/rugged SUV market, the company blends American heritage with digital-first customer engagement and innovation-focused culture.
Customers
Direct-to-consumer EV truck and SUV buyers
Culture
Visionary, entrepreneurial, collaborative. Values respect for past/future, community, work/play balance, and American innovation.
Is This Role For You?
- You've built and optimized customer journey campaigns in Salesforce or Salesforce Marketing Cloud at scale
- You thrive in high-growth, ambiguous environments where you own CRM strategy alongside cross-functional teams
- You're obsessed with data—segmentation, personalization, A/B testing, and turning metrics into actionable insights
- You can manage vendors/agencies while maintaining brand integrity and hitting hard timelines
- You genuinely care about building customer loyalty, not just blasting emails
- You need remote flexibility—this is 4-5 days on-site, non-negotiable for a fast-moving launch phase
- You're not comfortable with Salesforce/SFMC or unwilling to get hands-on with platform configuration and reporting
- You want a back-office operations role; you need to collaborate closely with creative, product, and data daily
- You can't handle rapid change and shifting priorities in a pre-launch vehicle startup environment
Interview Process
Phone Screen
Recruiter screens for Salesforce/SFMC experience, CRM strategy background, and culture fit
Technical Interview
Deep dive on SFMC workflows, segmentation, migration experience, and campaign optimization case study
Cross-functional Panel
Interviews with Head of CRM/Marketing Ops, Data & Analytics lead, and Creative/Digital counterpart
Executive Round
Conversation with CMO or VP Marketing on strategy, vision alignment, and team leadership approach
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.