The Challenge
OneMagnify is an AI-native B2B digital agency that helps complex orgs drive measurable outcomes through smarter customer experiences. You'll lead CRM strategy across major accounts, embedding AI into lifecycle programs and mentoring a team of strategists to compound impact over time.
Your Mission
Audit and establish baseline measurement frameworks across 2-3 major accounts; identify quick wins in segmentation or personalization
Build credibility in senior client settings by delivering one strategic CRM roadmap that connects lifecycle to revenue objectives
Assess team capability gaps and launch AI fluency program for 3-5 strategists
Document platform playbooks for Salesforce, Adobe, and Braze covering scoring, segmentation, and orchestration
Drive 15%+ lift in engagement or conversion across major account lifecycle programs through AI-assisted decisioning
Scale predictive segmentation and next-best-action logic to 2+ client accounts as standard practice
Mentor team to independently own client strategy conversations; promote one strategist to senior role or expand headcount
Build proprietary CRM + AI playbook that becomes repeatable IP across agency
KPIs You'll Own
Client Lifecycle Program Lift
Measure engagement, conversion, or revenue impact of CRM programs you oversee; target 10-20% improvement YoY.
Strategic Account Retention
Net retention and expansion revenue across your managed accounts; ensure zero churn on major clients.
Team Delivery Velocity & Quality
Strategist utilization, project delivery on-time, and client satisfaction scores on strategy work.
AI Adoption & Platform Capability
Count of predictive models, generative content workflows, and automated orchestration deployed across accounts.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP of Client Strategy or Chief Client Officer
Current Team
You'll manage 3-5 CRM strategists
Backfill or expansion role; team will grow under your leadership
The Package
Salary
$110K-$150K base
Remote
On-site in Detroit, MI (Full-time)
Benefits & Perks
Company Intelligence
OneMagnify is an AI-native, platform-enabled B2B digital agency that combines data, technology, and creativity to drive measurable business outcomes. They help complex organizations build smarter customer experiences and deliver integrated solutions across digital, media, and technology.
Customers
Complex B2B organizations across industries
Culture
AI-fluent, data-driven, strategic; values measurable outcomes and client advisory relationships
Is This Role For You?
- You've led CRM strategy in agency or enterprise for 5+ years and can credibly advise C-suite clients
- You're fluent in at least 2-3 major platforms (SFMC, Adobe, Braze, Dynamics) and excited about AI/ML in marketing
- You think like an operator: you care about measurement, iteration, and compounding impact, not just deliverables
- You want to build and mentor a team while staying hands-on with strategy and client relationships
- You're energized by complexity: B2B accounts, omnichannel programs, and translating data into strategy
- You need remote flexibility or work-from-home days; this is full-time on-site in Detroit
- You're tactical-first: you prefer hands-on campaign execution over strategy, leadership, and client advisory
- You're not comfortable with AI/ML concepts or learning new platform capabilities quickly
- You shy away from managing people or prefer to stay in an individual contributor role
Interview Process
Initial Screen
Recruiter or hiring manager discusses your CRM + agency background, platform expertise, and leadership experience
Case Study or Strategy Deep Dive
Walk through a CRM program you've led: goals, strategy, measurement, and results; discuss how you'd apply AI
Client Advisory Simulation
Present a recommendation or roadmap to a mock senior client; demonstrate credibility, clarity, and strategic thinking
Team & Leadership Conversation
Meet with leadership; discuss mentorship philosophy, team scaling, and how you'd grow CRM capability at the agency
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.