The Challenge
Noodles & Company is redefining fast-casual dining and needs someone to own the loyalty experience for millions of members. You'll drive engagement and repeat visits through strategic CRM campaigns across email, push, and SMS while optimizing automated lifecycle journeys.
Your Mission
Launch and optimize 8-12 CRM campaigns across email/push/SMS channels, establishing baseline performance benchmarks and A/B testing frameworks
Audit and document all active automated lifecycle journeys (welcome, engagement, reactivation, birthday) and identify 3+ optimization opportunities
Build fluency with the CDP, loyalty platform, and campaign management tools—become the go-to person for deployment QA and audience segmentation
Establish weekly performance reporting cadence with stakeholder dashboards tracking open rates, click rates, conversion lift, and member engagement trends
Execute 24+ campaigns with documented learnings; achieve 10%+ improvement in key engagement metrics (open rate, click-through rate, or conversion)
Redesign 4-6 lifecycle journeys based on behavioral data, targeting 15%+ increase in reactivation rates or member lifetime value contribution
Develop and socialize quarterly loyalty strategy calendar with marketing, merchandising, and ops teams; own all tactical dependencies and timelines
Establish personalization playbook for 3+ key guest touchpoints (post-purchase, churn risk, VIP tier) and measure incremental revenue impact
KPIs You'll Own
Campaign engagement rate (email open + push click + SMS reply)
Tracks audience responsiveness to loyalty communications; target 25%+ engagement by month 3.
Member lifetime value (LTV) by cohort and journey
Measures incremental revenue driven by CRM and loyalty initiatives; use to justify budget and campaign prioritization.
Loyalty program growth and active member rate
Monitors program health and member engagement; target month-over-month growth in active transacting members.
A/B test velocity and learnings documentation
Ensures continuous optimization; aim for 2+ tests per campaign with documented win rates and guardrails.
Tools & Stack
Your Team
Your Manager
CRM/Loyalty Manager or Director of Customer Marketing
Current Team
Cross-functional: copy, design, channel teams; agency partners for creative and strategy
Not specified—likely backfill or growth headcount
The Package
Salary
$58K-$68K base
Variable
Up to 10% annual performance bonus
Remote
On-site, Broomfield, CO
Benefits & Perks
Company Intelligence
Noodles & Company is a fast-casual restaurant chain on a mission to redefine noodles through global flavors, fresh ingredients, and intentional hospitality. With millions of loyalty members, the brand is modernizing its guest experience and expanding its market footprint. Guided by values like 'We Care' and 'We Love Life,' the company prioritizes culture and member connection.
Customers
Millions of loyalty program members across Noodles & Company locations
Culture
Values-driven (We Care, We Show Pride, We Are Passionate, We Love Life); inclusive resource groups; emphasis on belonging and growth
Is This Role For You?
- You've executed 50+ email or multi-channel campaigns and can speak fluently about segmentation, personalization, and testing discipline
- You love working with data and can pull insights from a CDP or analytics platform without always asking engineering for help
- You thrive in fast-paced, cross-functional environments where you're coordinating with creative, ops, and merchant teams daily
- You care about the guest experience end-to-end and see loyalty/CRM as a lever to drive both retention and lifetime value
- You need full remote work or flexibility—this is 100% on-site in Broomfield, CO
- You're looking for hands-off strategy work; this is tactical, execution-heavy campaign management
- You don't have 2+ years of CRM, email marketing, or loyalty campaign experience
Interview Process
Recruiter screen
30 min call to assess CRM/loyalty experience, motivation, and logistics (relocation to Broomfield)
Manager conversation
60 min with direct manager; deep dive on campaign strategy, testing philosophy, and how you'd approach the role
Cross-functional panel or case study
Likely a brief case study or panel interview with marketing, ops, or merchandising stakeholders to assess collaboration and problem-solving
Final conversation
May include senior leadership or department head to confirm culture fit and long-term vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Offres du mĂŞme type
CRM Marketing Manager, LATAM
Jobflarely • Anywhere
Director, Lifecycle Marketing
Rocket Lawyer • Anywhere
CRM Marketing Coordinator - Fashion Brand NYC
Fourth Floor • New York, NY
Lifecycle Marketing Offer Strategist
Shake Shack • New York, NY
About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.