The Challenge
Newrez is modernizing the mortgage experience beyond loan origination-you'll architect the end-to-end engagement strategy that drives feature adoption and lifetime value for millions of homeowners during their critical 3-6 month onboarding window.
Your Mission
Audit current customer journey data and establish baseline engagement metrics across Home Hub, mobile app, and Rezi AI Chat; define north star KPIs
Build cross-functional alignment map with product, data, and customer success; secure stakeholder buy-in on feature marketing roadmap priorities
Launch first test-and-learn campaign targeting 3-month tenured customers with personalized messaging; measure lift vs. control
Establish owned-channel strategy and reporting cadence for owned display, SMS, and mobile push; build executive dashboard
Deliver comprehensive feature marketing roadmap with messaging frameworks, audience segmentation, and integrated campaign calendar for 6-month rollout
Scale winning omnichannel campaigns from month 3 pilot; achieve 25%+ lift in feature adoption and engagement benchmarks
Build and deploy personalization engine leveraging customer lifecycle stage; create segmented journey maps tied to NPS and satisfaction goals
Establish rigorous testing infrastructure and experimentation roadmap; document learnings and optimization playbooks for continuous improvement
KPIs You'll Own
Feature Adoption Rate
Percentage of 3-6 month customers activating Home Hub, mobile app, and AI Chat features vs. baseline and control groups.
Customer Engagement Score
Composite metric tracking message open rates, click-through rates, and feature usage across owned channels.
NPS & CSAT Lift
Measure net promoter score and customer satisfaction improvement attributable to engagement campaigns and personalized journeys.
Owned Channel ROI
Return on marketing spend across owned display, SMS, and mobile push; track cost per engaged customer and lifetime value impact.
Onboarding Completion Rate
Percentage of customers completing key onboarding milestones and feature education during critical 3-6 month window.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or VP Marketing
Current Team
Cross-functional: product marketing, performance marketing, data analytics, customer success, product teams
New role or expansion-backfill unknown
The Package
Salary
$180K-$220K base
Remote
On-site, New York, NY (Full-time)
Benefits & Perks
Company Intelligence
Newrez is a residential mortgage company committed to exceeding borrower and partner expectations through superior service and clear communication. They operate with a culture centered on empowering employees, encouraging innovation, and recognizing performance. The company serves millions of homeowners navigating the mortgage lifecycle.
Customers
Millions of residential mortgage borrowers and business partners
Culture
Heart and hustle; customer-first; employee-centric; innovation-driven
Is This Role For You?
- You've owned lifecycle marketing P&L or engagement strategy at scale in fintech or financial services (10+ years proven track record)
- You're obsessed with data, testing, and incrementalism-you measure everything and iterate relentlessly based on evidence
- You thrive in cross-functional environments and can translate between product, data, and executive stakeholders seamlessly
- You've launched and optimized omnichannel campaigns (email, SMS, push, owned display) and understand measurement frameworks deeply
- You're energized by the mortgage/real estate space or have passion for making homeownership simpler and more transparent
- You're seeking remote work or flexibility-this is on-site NYC, full stop
- You operate in silos; this role demands constant, genuine cross-functional collaboration with product, data, and ops teams
- You prefer strategy over execution; you'll own both the roadmap and the day-to-day optimization and testing cadence
Interview Process
Initial Screening
Chat with recruiter on lifecycle marketing experience, fintech background, and on-site commitment (15 min)
Hiring Manager Interview
Deep dive with CMO or VP Marketing on strategy, cross-functional leadership, and vision for customer engagement roadmap (45 min)
Case Study / Strategy Exercise
Real or hypothetical scenario: design a 90-day omnichannel engagement campaign targeting 3-6 month customers; present framework and KPIs
Cross-Functional Panel
Meet with product, data analytics, and customer success leads to assess collaboration style and technical marketing acumen (60 min)
Executive Round
Final conversation with leadership on company vision, culture fit, and your growth ambitions (30 min)
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.