The Challenge
The NBA needs a CRM expert to unify fan data across multiple sources and drive engagement strategies that directly impact revenue. You'll own the platform that connects consumer insights to actionable business outcomes for one of the world's most recognized sports brands.
Your Mission
Audit current CRM/CDP integrations and data quality; document gaps in unified customer profiles
Build 3-5 foundational segmentation models based on fan behavior and lifetime value metrics
Train 2+ internal stakeholder groups on Salesforce best practices and new workflow processes
Establish baseline KPI dashboard tracking acquisition, enrichment, and monetization across business units
Implement 2-3 advanced Salesforce solutions (Data Cloud, Marketing Cloud, or Personalization Studio) to enhance fan engagement
Deliver data-driven recommendations that identify $500K+ in new revenue opportunities or efficiency gains
Develop and execute fan retention and upsell strategies leveraging segmentation and behavioral analysis
Create quarterly business review process showing CRM impact on partner engagement and consumer lifetime value
KPIs You'll Own
Fan Data Enrichment Rate
% of customer profiles with complete, quality attributes across CDP/CRM sources.
CRM Campaign ROI
Revenue generated or cost saved from CRM-driven initiatives divided by program spend.
Segmentation Accuracy
Lift in engagement or conversion rates for targeted segments vs. control groups.
Fan Lifetime Value (LTV)
Total revenue per fan over relationship lifecycle; tracked by segment for upsell opportunities.
System Adoption Rate
% of internal stakeholders actively using CRM workflows and dashboards monthly.
Tools & Stack
Your Team
Your Manager
Not specified; likely CRM/MarTech director or VP of Fan Engagement
Current Team
Not disclosed; implied cross-functional stakeholders across consumer, partner, and business units
New role or backfill not specified
The Package
Salary
$85K-$110K base
Remote
On-site in Indianapolis, IN; full-time permanent role
Benefits & Perks
Company Intelligence
The NBA is the premier professional basketball league, operating 30 franchises and engaging millions of global fans. The organization drives revenue through fan engagement, sponsorships, media rights, and merchandise. This role sits at the intersection of consumer strategy and MarTech operations.
Customers
30 NBA teams, millions of global fans, corporate sponsors, media partners
Culture
Mission-driven with emphasis on community outreach; employees expected to align with organizational values and participate in company-sponsored initiatives
Is This Role For You?
- You have 3+ years of hands-on Salesforce admin experience and understand data flows end-to-end
- You geek out over segmentation strategy and can translate fan behavior data into business impact
- You're comfortable training non-technical stakeholders and translating CRM jargon into actionable insights
- You want to work with a household-name brand and see your CRM work drive real fan engagement
- You've never built a Salesforce dashboard or worked with Flow Builder—you'll need hands-on platform experience
- You prefer pure analytics over system design; this role is 50/50 CRM ops + data insights
- You need remote flexibility; this is 100% on-site in Indianapolis
Interview Process
Screening Call
Phone conversation to validate Salesforce experience, CRM background, and interest in sports/entertainment
Technical Case Study
Walk through a past CRM project: data integration challenge, segmentation strategy, or dashboard design
Stakeholder Interview
Meet with cross-functional team (marketing, fan engagement, business ops) to assess collaboration fit
Final Interview
Conversation with hiring manager/director on vision, roadmap, and growth opportunities
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.