The Challenge
Mount Sinai Health System is building an enterprise-grade CRM ecosystem across Salesforce Marketing Cloud, Health Cloud, and Data Cloud. You'll architect and own patient engagement technology for one of the nation's premier health systems—where compliance, scale, and precision matter.
Your Mission
Map current Salesforce environment (Marketing Cloud, Health Cloud, Data Cloud, Datorama, Formask) and document integration gaps, data flows, and governance issues
Establish CRM governance framework aligned with HIPAA, security, and compliance requirements—partner with IT/compliance teams
Develop 12-month CRM & marketing tech roadmap with prioritized initiatives tied to patient engagement KPIs
Audit vendor relationships and marketing tech stack; identify cost optimization and consolidation opportunities
Launch optimized Salesforce architecture improvements—ensuring seamless data activation across all platforms
Implement data governance and security protocols; achieve compliance audit readiness
Enable digital marketing and CRM teams with training, documentation, and best-practice standards
Deliver quarterly performance analytics via Datorama—establish benchmark metrics for campaign ROI and patient engagement
KPIs You'll Own
Salesforce system uptime & data integrity
Track platform reliability and data quality across all integrated Salesforce solutions.
Campaign performance (ROI, conversion rate, patient engagement)
Measure marketing cloud campaigns against baseline metrics; trending month-over-month.
HIPAA compliance audit results
Ensure zero critical findings on annual compliance reviews across CRM systems.
Vendor cost-to-value ratio
Track marketing tech spend relative to business outcomes; target 15-20% optimization within 12 months.
Time-to-campaign deployment
Measure speed from brief to launch for Marketing Cloud campaigns; target 30% reduction year-over-year.
Tools & Stack
Your Team
Your Manager
VP of Digital Marketing or Chief Marketing Officer (not specified)
Current Team
Digital Marketing team, Analytics team, IT/Security/Compliance partners, external Salesforce vendors
Backfill or new strategic hire—likely backfill for vacated senior CRM/tech leadership role
The Package
Salary
$140K-$180K base
Remote
On-site in New York, NY (despite 'Remote' in title—this is on-site)
Benefits & Perks
Company Intelligence
Mount Sinai Health System is a world-class integrated healthcare delivery network spanning NYC with premier hospitals, research centers, and clinical services. They're modernizing patient engagement through enterprise marketing technology and digital-first initiatives. This is mission-driven work in a regulated, complex healthcare environment.
Customers
Patients across NYC; consumer health seekers
Culture
Healthcare-driven, compliance-focused, mission-oriented, collaborative across clinical and technical teams
Is This Role For You?
- You've architected Salesforce solutions at scale—particularly Marketing Cloud, Health Cloud, or Data Cloud in enterprise settings
- You thrive in regulated environments (HIPAA, SOC 2); compliance isn't a box to check, it's a feature you build
- You're equally comfortable in the weeds (configuration, API integration) and at the strategy table (roadmap, vendor partnerships)
- You want to drive real patient engagement outcomes—not just campaign metrics—in a mission-driven organization
- You communicate technical complexity to non-technical stakeholders without losing precision
- You prefer hands-off leadership; this role is 40% execution, 60% strategy—you code and configure regularly
- Healthcare compliance feels like bureaucratic overhead rather than a design principle
- You need remote flexibility; this is on-site in NYC despite the job title suggesting remote work
- You're looking for quick wins; healthcare tech transformation is a 12-24 month journey
Interview Process
Phone screen
Recruiter confirms Salesforce depth, healthcare/compliance experience, and on-site availability
Technical deep dive
Hiring manager (VP Digital or CTO) discusses Salesforce architecture, integration patterns, and specific Health Cloud/Marketing Cloud implementations
Case study/architecture exercise
Present your approach to designing an integrated Salesforce environment for healthcare—include data governance and compliance strategy
Stakeholder panel
Meet with Digital Marketing leadership, IT/Security teams, and possibly a clinical stakeholder—assess collaboration style and healthcare acumen
Executive conversation
Discuss vision for Mount Sinai's CRM and marketing tech roadmap; alignment on strategic priorities and 12-month goals
Interested in this role?
Apply now and hear back within days, not weeks.
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CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.