The Challenge
MoonBrew is building the future of sleep health with melatonin-free supplements in a competitive CPG market. You'll own customer retention end-to-end, driving both acquisition efficiency and lifetime value across email, SMS, and direct channels while influencing product and operations strategy.
Your Mission
Audit existing CRM infrastructure, segment strategy, and email/SMS performance to establish baseline metrics and identify quick wins
Design and implement a comprehensive lifecycle marketing strategy across awareness, conversion, and retention stages with measurable KPIs
Build cross-functional working relationships with Product, Finance, and Operations; establish weekly cadence to surface retention risks and opportunities
Launch 2-3 optimized retention campaigns (email/SMS sequences) targeting high-value segments and measure lift against baseline
Hit or exceed monthly retention targets across subscriber and non-subscriber segments; document playbooks and learnings
Increase customer lifetime value by 15-20% through improved segmentation, personalization, and re-engagement programs
Establish predictive retention forecasting model in collaboration with data and finance teams; drive monthly planning accuracy to 90%+
Launch customer feedback loop (surveys, AI-powered insights) and translate findings into 3+ product/UX recommendations with documented impact
KPIs You'll Own
Monthly Retention Rate (MRR)
Track subscriber and non-subscriber cohort retention month-over-month; primary accountability metric.
Customer Lifetime Value (CLV)
Measure total revenue per customer across their lifecycle; optimize via retention and expansion tactics.
Email/SMS Channel ROI
Revenue generated per dollar spent on email and SMS campaigns; track open rates, click-through rates, and conversion.
Churn Rate by Segment
Identify high-risk cohorts and retention bottlenecks; measure impact of interventions.
Forecast Accuracy
Monthly variance between predicted and actual retention; target <5% deviation.
Tools & Stack
Your Team
Your Manager
VP or Head of Marketing (not specified; likely reports to CMO or VP Growth)
Current Team
Cross-functional partnerships with Product, Creative Design, Tech, Operations, Customer Service, Finance, and Data teams
New role—building out lifecycle marketing function from ground up
The Package
Salary
$120K-$160K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
MoonBrew is a NYC-based CPG company revolutionizing sleep health with melatonin-free supplements. They're focused on helping customers optimize rest and recovery through science-backed products. The company operates with a mission-driven approach to transforming how people think about sleep and wellness.
Culture
Mission-driven, execution-focused, cross-functional collaboration; emphasis on humility and curiosity
Is This Role For You?
- You've scaled retention or lifecycle marketing programs at a B2C or CPG brand and can demonstrate measurable impact (15%+ improvements in CLV or retention)
- You're comfortable owning a critical metric end-to-end and working autonomously across siloed teams
- You combine strategic thinking with hands-on execution—you'll write emails, analyze data, and drive meetings
- You're energized by early-stage chaos and want to build something meaningful in the sleep/wellness space
- You excel at translating customer insights into cross-functional strategy and can influence without authority
- You need heavy process, approval chains, and predictability—this is scrappy, fast-moving startup work
- You're primarily an analyst or strategist who doesn't enjoy the hands-on execution side of marketing
- You require remote flexibility or can't commit to on-site presence in NYC
- You're looking for a mentorship-heavy role; this requires a self-starter who drives their own growth
Interview Process
Screening call with recruiter or hiring manager
Background discussion; verify lifecycle marketing experience and NYC on-site availability
Case study or take-home project
Likely scenario: analyze retention data, identify root causes, propose intervention strategy
Cross-functional panel interviews
Meet with VP Marketing/CMO, Product lead, and Finance/Operations stakeholder to assess collaboration fit
Executive conversation
Potential conversation with founder or CEO about vision for lifecycle marketing and company mission alignment
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Offres du même type
CRM Marketing Manager, LATAM
Jobflarely • Anywhere
Director, Lifecycle Marketing
Rocket Lawyer • Anywhere
CRM Marketing Coordinator - Fashion Brand NYC
Fourth Floor • New York, NY
Lifecycle Marketing Offer Strategist
Shake Shack • New York, NY
About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.