The Challenge
McAfee needs someone to architect how millions of customer journeys flow across email, push, SMS, and emerging channels—without turning governance into red tape. You'll build the frameworks and operating model that let marketing move fast while keeping data clean and campaigns compliant at global scale.
Your Mission
Map current CRM orchestration workflows across channels and document existing governance gaps; present audit to leadership
Define segmentation and trigger standards; establish baseline data quality metrics and identify top 3 remediation priorities
Build campaign intake and approval playbooks; implement lightweight tracking for journey performance and compliance
Kick off CRM Center of Excellence charter with cross-functional partners (MarOps, Data, Product, Engineering)
Deploy governance framework covering segmentation, frequency capping, suppression logic, and cross-channel coordination across all active channels
Establish AI-readiness roadmap for the CRM platform; document journey architecture patterns and automation best practices
Scale team processes: hire and mentor 2-3 team members; create role playbooks and knowledge repository
Measure and report on KPIs: journey velocity, campaign approval SLA, data quality score, and cross-channel attribution lift
KPIs You'll Own
Campaign Approval SLA
Time from intake to approved deployment; target <48 hours for standard campaigns, <5 days for complex orchestrations.
Data Quality Score
Percentage of audience records meeting segmentation and attribute standards; target 95%+ clean data for all active segments.
Cross-Channel Journey Velocity
Number of fully orchestrated journeys deployed per quarter; measure adoption of new automation patterns and AI decisioning.
Governance Compliance Rate
Percentage of live campaigns adhering to suppression, frequency, and channel rules; target 100% audit pass rate.
Team Operational Efficiency
Hours spent on repetitive manual work vs. documented playbooks; reduce manual effort by 30% in first 6 months.
Tools & Stack
Your Team
Your Manager
VP or Chief Marketing Officer (implied)
Current Team
CRM Orchestration & Governance team (size TBD, hiring planned)
New role reporting to CMO/VP Marketing; will build and mentor direct reports
The Package
Salary
$160K-$190K base
Remote
Hybrid. Based in Albany, NY (or commutable to NYC area hub), with on-site presence as needed. Alternative hubs: Frisco TX, San Jose CA, Newport Beach CA. Remote from home when not on-site.
Benefits & Perks
Company Intelligence
McAfee is a leader in personal cybersecurity for consumers, protecting people (not just devices) in an always-online world. The company delivers integrated, intuitive security solutions that empower families and communities. McAfee operates at scale with global reach across multiple channels.
Customers
Consumers globally
Culture
Embraces diversity and inclusion; encourages authenticity; Great Place to Work certified
Is This Role For You?
- You've built CRM governance at scale (8–12 years in lifecycle marketing, orchestration, or martech) and can articulate rules without strangling velocity
- You think in systems: data models, event triggers, segmentation logic, and cross-channel workflows are your native language
- You're equally comfortable in a board room and in a Braze journey editor; you can translate between strategy and mechanics
- You love documentation, playbooks, and repeatable frameworks—and you know operational excellence pays dividends
- You thrive mentoring teams and building operating models that scale across regions and functions
- You're hands-off and delegate all execution; this role requires deep technical CRM knowledge and hands-on involvement in design
- You struggle with ambiguity or prefer purely strategic work; you'll need to dive into data models, triggers, and governance mechanics regularly
- You need full remote flexibility; this role requires on-site presence in NYC area (or one of the named hubs) on an as-needed basis
Interview Process
Screening Call
Recruiter screens for CRM/martech experience, orchestration depth, and team leadership track record (30 min)
Hiring Manager Interview
VP/CMO or direct manager dives into governance philosophy, scale challenges, and cross-functional collaboration style (45–60 min)
Technical Deep Dive
Walk through a real orchestration problem (segmentation logic, frequency capping, channel prioritization); show your thinking (60 min)
Cross-Functional Panel
Meet with MarOps lead, Data/Analytics leader, and one Product/Engineering stakeholder; assess partnership style (45 min per panel member)
Executive Conversation
Optional final conversation with CMO or Chief Revenue Officer to align on vision and priorities (30 min)
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Offres du mĂŞme type
CRM Marketing Manager, LATAM
Jobflarely • Anywhere
Director, Lifecycle Marketing
Rocket Lawyer • Anywhere
CRM Marketing Coordinator - Fashion Brand NYC
Fourth Floor • New York, NY
Lifecycle Marketing Offer Strategist
Shake Shack • New York, NY
About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.