The Challenge
Hard Rock Digital is building the world's best online sportsbook and casino platform. You'll lead the Casino CRM Analytics function from the ground up—establishing measurement frameworks, building a high-performing team, and transforming intuition-driven decisions into data-driven strategy that moves the needle on player lifetime value.
Your Mission
Audit current CRM analytics capabilities and identify gaps in measurement frameworks, testing infrastructure, and tooling—present roadmap to leadership
Hire and onboard 2-3 CRM analysts; establish team operating rhythm, documentation standards, and analytical best practices
Design and launch first cohort-based retention lift study with permanent holdouts to quantify incremental revenue impact of key CRM campaigns
Build executive-ready dashboard covering campaign performance, segment behavior, and player value by lifecycle stage
Establish a repeatable test-and-learn operating model; run 8+ validated experiments on audience targeting, bonus strategy, and creative optimization
Implement AI-driven tools for audience segmentation or promotional elasticity modeling; document ROI vs. manual approaches
Partner with CRM leadership to shift from campaign reporting to forward-looking cohort analysis; influence next year's player acquisition and retention strategy
Mentor team on experimental design rigor; lead 2+ cross-functional workshops on incrementality testing and statistical significance
KPIs You'll Own
Incremental Revenue per CRM Campaign
Quantify true lift from campaigns using holdout groups; establish baseline and track lift improvement quarter-over-quarter.
Player Lifetime Value by Cohort
Track 90-day and 1-year CLV for CRM-targeted cohorts; measure impact of segment-specific messaging and bonus strategy.
Retention Lift (%)
Measure statistically significant improvement in retention rates for treated vs. control groups in active experiments.
Experimentation Velocity
Number of validated tests launched monthly; target 2-3 experiments minimum to drive continuous optimization.
Team Development
Track analyst skill progression; measure quality of insights and executive influence on strategic decisions.
Tools & Stack
Your Team
Your Manager
Senior Director of Analytics or VP of Analytics (implied)
Current Team
Team of CRM analysts (size TBD); you'll build out to 4-5 person team
New leadership hire; will backfill and expand existing CRM analytics function
The Package
Salary
$140K-$180K base
Remote
On-site (location not specified; assume major US gaming hub)
Benefits & Perks
Company Intelligence
Hard Rock Digital, owned by Hard Rock and the Seminole Tribe of Florida, is building a world-class online sportsbook, casino, and social gaming platform. The company is leveraging the 70-year Hard Rock brand legacy to scale digital gaming at speed. Early-stage but well-capitalized team focused on product excellence and customer insight.
Culture
Data-driven, customer-obsessed, learning-focused. Values authenticity and rigorous analysis over politics.
Is This Role For You?
- You've managed analytics teams in high-stakes environments (fintech, gaming, e-commerce) and know how to build rigor without killing speed
- You're equally comfortable mentoring junior analysts and debating methodology with senior stakeholders—and you enjoy both
- You've designed and run incrementality tests, holdout studies, or complex marketing attribution; you understand the pitfalls
- You're excited about building systems and processes from scratch; you're not just an analyst—you're an architect
- You need a fully remote setup or flexibility—this role is on-site
- You prefer deep technical work over leadership and stakeholder management; this role is 50/50 hands-on analysis and team development
- You're uncomfortable working in gaming/iGaming on ethical grounds
Interview Process
Recruiter screen (30m)
Background, analytics experience, interest in gaming/CRM, on-site location fit
Hiring manager deep-dive (60m)
Leadership philosophy, past team builds, example of moving a team from reporting to insight-driven; discuss Hard Rock's current analytics maturity
Analytics case study (take-home or live)
Design an incremental revenue test for a CRM campaign; present findings to simulate executive communication
Senior stakeholder panel (60m)
Conversation with Senior Director and CRM leadership; discuss how you'd influence casino strategy and build culture of experimentation
Offer + logistics
Compensation, on-site logistics, start date
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.