The Challenge
EōS Fitness operates 225+ gym locations nationwide and needs someone to architect their customer lifecycle strategy. You'll own end-to-end email, SMS, and push campaigns—building automated journeys that turn gym members into lifelong fans using Klaviyo, data-driven testing, and cross-functional collaboration.
Your Mission
Audit current Klaviyo workflows and lifecycle campaigns, identifying optimization gaps and quick wins in segmentation and personalization
Establish baseline KPI dashboard in Excel/Google Analytics tracking email open rates, SMS engagement, push conversion, and revenue attribution
Execute 3-5 A/B tests on subject lines, send times, and creative to establish testing playbook and immediate performance wins
Map cross-functional touchpoints with Sales, Creative, and Customer Service teams to align messaging and eliminate campaign friction
Design and deploy 2-3 new automated customer journeys (welcome, re-engagement, VIP retention) expected to lift lifetime value by 15%+
Build comprehensive lifecycle reporting cadence—monthly performance decks with cohort analysis and channel-specific ROI by gym location
Scale A/B testing program to multivariate tests; implement learnings across channels to optimize conversion and reduce churn
Lead cross-departmental initiative defining new lifecycle KPIs and success metrics tied to company's 'loyal, lifelong fans' core purpose
KPIs You'll Own
Email Open Rate & Click-Through Rate
Baseline and optimize email campaign engagement, targeting 25%+ open rate and 3%+ CTR through subject line and send-time testing.
Campaign Revenue Attribution
Track incremental revenue driven by lifecycle campaigns across email, SMS, and push using platform-level reporting and Google Analytics.
Customer Lifetime Value (CLV) by Cohort
Measure retention and repeat purchase value for members acquired through or nurtured by lifecycle campaigns vs. control groups.
SMS Conversion Rate & Opt-In Rate
Monitor SMS engagement and list growth while ensuring compliance and maintaining brand messaging consistency.
Churn Rate by Segment
Identify at-risk member segments and measure effectiveness of re-engagement campaigns in reducing cancellations.
Tools & Stack
Your Team
Your Manager
Director of Marketing, Lifecycle
Current Team
Marketing, Digital, Communications, Creative, Sales, and Customer Service teams (cross-functional collaboration)
New role or backfill not specified
The Package
Salary
$65K-$85K base
Remote
Hybrid: Monday & Friday on-site (Addison/Farmers Branch, TX), Tue-Thu optional work-from-home or office
Benefits & Perks
Company Intelligence
EōS Fitness is a bold, upbeat fitness brand with 225+ gym locations open or coming soon nationwide. Their core purpose is creating loyal, lifelong fans and exercise practitioners through motivating culture and member-centric programming. The company values personal responsibility, optimism, teamwork, continuous learning, and a competitive drive to win.
Customers
225+ gym locations and their members nationwide
Culture
Fast-paced, challenging, upbeat, collaborative, motivating. Values taking personal responsibility, being optimistic, learning & growth, teamwork, and fighting hard to win.
Is This Role For You?
- You've spent 4+ years in email marketing automation, lifecycle campaigns, or CRM strategy—Klaviyo experience is table stakes
- You're fluent in Excel for reporting and analysis; you can pivot data and build dashboards without breaking a sweat
- You're obsessed with A/B testing, segmentation strategy, and data-driven optimization—not guessing
- You thrive in fast-paced, cross-functional environments where you can problem-solve independently and own campaigns end-to-end
- You actually give a damn about fitness or have genuine passion for the health/wellness space
- You've never touched Klaviyo or comparable email automation platforms—this role assumes you can hit the ground running on platform logic
- You're Excel-phobic or uncomfortable building reports and dashboards in spreadsheets
- You need hand-holding or detailed direction on every task; you can't prioritize and problem-solve independently in a high-velocity environment
- You're purely creative-focused and uncomfortable with data, metrics, and analytical work
Interview Process
Screening Call
Phone conversation with recruiter covering background, Klaviyo experience, and Excel proficiency
Director Interview
Conversation with Director of Marketing, Lifecycle on campaign strategy, cross-functional collaboration, and approach to lifecycle optimization
Case Study / Portfolio Review
Walk through past email campaigns, A/B test results, reporting dashboards, or lifecycle strategies you've built
Team Fit & Culture Interview
Conversation with broader marketing/digital team members to assess collaboration style, sense of humor, and alignment with EōS culture
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Offres du même type
CRM Marketing Manager, LATAM
Jobflarely • Anywhere
Director, Lifecycle Marketing
Rocket Lawyer • Anywhere
CRM Marketing Coordinator - Fashion Brand NYC
Fourth Floor • New York, NY
Lifecycle Marketing Offer Strategist
Shake Shack • New York, NY
About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.