The Challenge
Cardone Training Technologies is looking for a strategic leader to own their entire lifecycle marketing engine—building retention strategies that drive customer lifetime value through data-driven email and SMS campaigns. You'll lead a small team, collaborate across Paid Media and Sales, and turn behavioral insights into measurable revenue growth.
Your Mission
Audit existing HubSpot automation workflows and lifecycle programs; identify quick wins and optimization opportunities for email/SMS engagement
Establish baseline KPI dashboards for retention, engagement, and LTV; define team structure, processes, and campaign calendar
Launch 2-3 high-impact A/B tests on subject lines, send times, and segmentation to improve open and conversion rates
Align with Paid Media and Sales teams on integrated customer journey mapping and cross-channel strategy
Scale 3-5 new automated lifecycle programs (onboarding, re-engagement, loyalty) with personalized triggers and dynamic content in HubSpot
Increase email engagement rate by 15-25% and SMS conversion rate by 20%+ through testing and segmentation improvements
Build a mature list hygiene and deliverability program; achieve 95%+ inbox placement rate across email sends
Mentor team of 2-3 marketers and establish repeatable processes for campaign ideation, execution, and reporting
KPIs You'll Own
Customer Lifetime Value (LTV)
Track total revenue per customer over their relationship; measure impact of retention and reactivation campaigns.
Email Open & Click-Through Rate
Monitor engagement metrics segmented by audience and campaign type to optimize creative and send strategy.
SMS Conversion Rate
Measure revenue generated directly from SMS campaigns relative to sends and cost per acquisition.
Retention & Churn Rate
Track percentage of active customers retained month-over-month and identify cohorts at risk of churn.
Campaign ROI
Calculate revenue generated per dollar spent on lifecycle marketing campaigns and automation.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP/Director of Marketing or CMO)
Current Team
Team of 2-3 CRM/Lifecycle marketers to be managed and developed
Backfill or new leadership hire to build/scale the lifecycle marketing function
The Package
Salary
$130K-$160K
Remote
On-site in Aventura, FL
Benefits & Perks
Company Intelligence
Cardone Training Technologies, Inc. is a training and development company (likely in sales/business coaching based on 'Cardone' brand association). They're investing in modern lifecycle marketing to grow customer lifetime value and retention through data-driven CRM strategies.
Culture
Performance-driven, customer-first mindset with emphasis on behavioral data and measurable results.
Is This Role For You?
- You've spent 7+ years building lifecycle marketing strategies and genuinely understand LTV optimization beyond vanity metrics
- You're fluent in HubSpot (automation, segmentation, reporting) and can speak intelligently about email/SMS deliverability
- You thrive leading small teams and translating data insights into clear, actionable strategies for senior leadership
- You've run successful A/B testing frameworks and can prove impact with real revenue numbers, not just engagement metrics
- You want to own the full lifecycle picture—not just blast campaigns, but retention strategy, re-engagement, and loyalty
- You're a hands-off strategist who doesn't roll up your sleeves in HubSpot or campaign execution—this role is hands-on leadership
- You haven't managed teams before or aren't comfortable with performance management and direct feedback
- You approach CRM as a tactical email tool rather than a strategic system for building long-term customer relationships
Interview Process
Initial conversation
Likely screening on experience with lifecycle marketing, team leadership, and HubSpot fluency
Strategy case study or presentation
Expect to walk through a past lifecycle marketing project—metrics, A/B test results, team impact, and learnings
Leadership + cross-functional alignment
Conversation on how you'd collaborate with Paid Media, Sales, and Analytics; team building approach
Senior leadership interview
Final round with Director/VP to discuss strategic roadmap, retention opportunities, and vision for the function
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.