Part-Time Marketing Content Writer

Part-Time Marketing Content Writer

Tried and True Media (TNT) | Remote | Reports to Director of Creative Operations

About TNT

We're a performance marketing agency for DTC brands in supplements and health & wellness. We've generated over $1.5B in sales for our clients since 2017.

The role

You own TNT's full agency-side content engine. Every newsletter, social media post, lead magnet, auto-responder series, and case study deck that drives leads into the agency runs through you.

You report to the Director of Creative Operations and work closely with our creative team, performance team, and sales pipeline.

What you'll own

Lead generation

Our newsletter, writing, sending, growing the list

Social Media (e.g. LinkedIn) content and paid ads

Pillar SEO content and gated content

Lead magnet production end-to-end

Auto-responder series for captured leads

In order to generate all of the above content, you’ll be expected to…

Be subscribed to the top thought leaders on media buying

Participate in our meetings and Slack conversations

Interview our creative strategists, performance managers, head of traffic, etc. on a monthly cadence

CRM & automation

Extending our welcome series, segmentation, and tagging

Scheduling and tracking our newsletter stats

Building new opt-in flows

Strategy & operations

Quarterly strategy planning and end-of-quarter reporting

Marketing project on-time delivery

Synthesizing client wins from the performance team into sales-ready case study decks

What you'll be measured on

SQLs delivered to the sales team

Campaign performance (organic and paid)

Newsletter list growth

Project on-time delivery

Must-haves

3+ years marketing experience, ideally agency or DTC

Professional written English fluency, you'll write content across the website, newsletter, social media, gated content, and ad creative

Spoken English clarity sufficient for sync and async work with a US-based team

Performance marketing literacy, you understand conversion rates, CAC, LTV, MQL/SQL, and the marketing-to-sales funnel without needing to be taught

AI fluency in content workflow, ChatGPT or Claude is part of your daily process, not an experiment

Demonstrated project ownership from strategy through execution and measurement

Project management discipline, you keep multiple workstreams on schedule without hand-holding

Nice-to-haves

DTC supplement, health & wellness, or wellness brand experience

Direct response / VSL funnel experience

CRM hands-on with GoHighLevel, HubSpot, or Salesforce, automations, tagging, opt-in flows

Sales or BDR background