The Challenge
Linear is hiring a Content Marketing Manager to own their content strategy from the ground up. You'll shape how a fast-growing SaaS dev tool tells its story to engineers and CTOs worldwide.
Your Mission
Audit existing content assets and map coverage gaps against buyer journey stages for the engineering audience
Launch 2-3 flagship content pieces (guides, case studies, or technical deep-dives) that demonstrate Linear's value prop
Establish content calendar, publishing rhythm, and distribution channels; define success metrics for each
Build stakeholder alignment on content strategy with product, sales, and demand gen teams
Scale content production to 1-2 pieces per week across owned channels; measure engagement and traffic impact
Develop content playbooks for key use cases (issue tracking, agile, DevOps workflows) with repeatable formats
Achieve 30%+ increase in organic traffic or qualified leads attributed to content
Build external contributor network (dev influencers, engineering blogs) to amplify reach beyond owned channels
KPIs You'll Own
Organic Traffic Growth
Month-over-month increase in website visitors from search and direct content channels.
Content-Driven Lead Gen
Leads or SQLs generated directly from content assets; track attribution across blog, guides, webinars.
Engagement Rate
Average time on page, scroll depth, CTA clicks, and content completion rates.
Content Output Velocity
Number of pieces published per month against target cadence; quality maintained via editorial review.
Audience Growth
Newsletter subscribers, social followers, and returning visitors week-over-week.
Tools & Stack
Your Team
Your Manager
Likely VP Marketing or CMO (not specified in brief)
Current Team
Small marketing team typical for 51-200 person SaaS; you'll likely be first dedicated content hire
New role to build content function from scratch
The Package
Salary
$90K-$125K base
Equity
Likely standard option pool for Series B/C SaaS (not specified)
Remote
Remote Worldwide; fully distributed, no office requirement
Benefits & Perks
Company Intelligence
Linear is a modern issue tracking and project management platform built for engineering teams. The product emphasizes speed, design, and developer experience. They're competing in the crowded project management space by targeting power users who demand performance and workflow efficiency.
Team Size
51-200
Customers
Engineering teams at mid-market and enterprise SaaS companies
Culture
Fast-moving, product-focused, engineering-first mindset
Is This Role For You?
- You've shipped content strategy at a B2B SaaS company and can point to 3+ campaigns that drove measurable pipeline
- You write clearly about technical concepts for non-technical audiences; you can simplify complexity
- You're scrappy—you'll wear multiple hats (writing, editing, distribution, analytics) without waiting for headcount
- You understand developer psychology and can speak credibly about tools, workflows, and pain points in engineering
- You need a massive team or expect someone else to execute; this role is hands-on creation, not pure strategy
- You treat content as vanity metrics; you must obsess over conversion and lead attribution, not just pageviews
- You can't ship without 12 rounds of brand approval; Linear moves fast and needs decisive judgment calls
Interview Process
Screening Call
Chat about your content background, familiarity with dev tools, and how you measure content success
Portfolio Review
Walk through 2-3 content pieces you've created or led; explain strategy, results, and what you'd do differently
Strategy Exercise
Light homework: audit Linear's current content and propose 3 high-impact pieces for Q1 (1-2 hours)
Team Meeting
Meet with marketing leadership and possibly product/sales stakeholders; discuss vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Content Marketing Roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.