The Challenge
Lead content strategy for an innovative digital finance company in a fast-paced environment. You'll build thought leadership, grow global audiences, and shape the narrative around emerging fintech-all from Nouvelle-Aquitaine.
Your Mission
Audit existing content assets and develop a 12-month editorial calendar aligned with business goals and audience segments
Launch 2-3 high-performing content pillars (blog series, newsletter, social strategy) with baseline engagement targets
Establish content performance baseline across all channels and create optimization framework using Google Analytics
Onboard and brief external creative resources (writers, designers, agencies) to ensure brand consistency
Grow organic traffic by 40%+ through SEO-optimized blog content and paid amplification
Increase social media engagement rate by 25%+ and grow follower base by target % across primary platforms
Achieve 20%+ click-through rate on newsletters and generate 50+ qualified leads from content channels
Present quarterly content impact report to leadership showing ROI on content initiatives and audience growth metrics
KPIs You'll Own
Organic Traffic Growth
Month-over-month increase in website visitors from content and SEO efforts, tracked via Google Analytics.
Lead Generation
Number of qualified leads generated from content channels (blogs, newsletters, gated resources) per month.
Social Engagement Rate
Likes, comments, shares, and saves divided by impressions across primary social platforms.
Newsletter Open & CTR
Email open rate and click-through rate on newsletter campaigns, benchmarked against industry standards.
Content Performance Score
Blended metric combining traffic, engagement, conversions, and brand sentiment across all digital channels.
Tools & Stack
Your Team
Your Manager
Not specified-likely VP Marketing or Marketing Director
Current Team
Cross-functional: writers, designers, external agencies, internal stakeholders
New role or backfill unclear; backfill assumed given team structure
The Package
Salary
€45K-€55K base
Variable
Performance-based incentives mentioned
Remote
On-site in Lacaussade, Nouvelle-Aquitaine, France; flexible work arrangements noted despite 'on-site' designation
Benefits & Perks
Company Intelligence
A partner company in the digital finance space seeking creative marketing leadership. The company operates in an innovative, fast-paced fintech environment focused on emerging financial technologies and thought leadership.
Culture
Collaborative, supportive, learning-focused with emphasis on team-building and knowledge-sharing
Is This Role For You?
- You've managed content across multiple channels (blogs, social, email) and can prove traffic and lead impact with real metrics
- You're obsessed with fintech, blockchain, or emerging financial tech-not just interested, but genuinely following the space
- You're comfortable being hands-on (writing, editing) AND strategic (setting editorial direction, analyzing performance)
- You can thrive in a fast-paced environment while managing competing priorities and external creative teams
- You need full remote work-this is on-site in a smaller French region despite 'flexible' language
- You're looking for a pure content creator role; this requires strategic, business-aligned thinking and leadership
- You lack hard metrics to back up your content success-they'll ask for traffic, conversions, and engagement data
Interview Process
AI-Powered Screening
Jobgether's system reviews your application against core role requirements and identifies top-fitting candidates objectively
Shortlist to Hiring Company
Selected candidates are shared directly with the partner company's internal team
Interviews & Assessments
Hiring company manages interviews, assessments, and final decision (specific structure not detailed)
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About Content Marketing roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.