Director of Brand and Marketing

Accountabilities:

• Define and execute the overall brand strategy, positioning, messaging, and narrative across all channels and customer touchpoints.

• Build and scale marketing foundations, including frameworks, processes, measurement systems, and performance metrics.

• Lead product marketing initiatives, including product positioning, launches, market research, and strategies to support product-market fit.

• Develop and expand content, social media, and community strategies to increase awareness, engagement, and customer trust.

• Create and execute go-to-market strategies for new products, features, and market expansion opportunities.

• Partner with Product, Sales, Operations, and leadership teams to align marketing initiatives with company growth objectives.

• Establish key performance indicators and reporting processes to measure brand health, pipeline contribution, and marketing effectiveness.

• Act as a strategic advisor to executive leadership on market perception, brand opportunities, and growth strategies.

• Build, mentor, and scale a high-performing marketing team as the organization grows.

• Manage external agencies, contractors, and partners to support marketing execution and operational scalability.

• Support employer branding, thought leadership, and initiatives that strengthen the company’s presence in the market.

Requirements:

• 10+ years of experience in brand marketing, product marketing, or related leadership roles, ideally within technology, fintech, or high-growth companies.

• Proven track record of building and scaling brands in startup, scale-up, or rapidly evolving environments.

• Deep expertise in product marketing, positioning, messaging, and strategies that drive adoption and product-market fit.

• Strong understanding of digital marketing channels, social platforms, content strategies, and community building.

• Experience serving as a senior marketing leader or working closely with executive marketing leadership.

• Demonstrated ability to build and develop marketing teams, processes, and scalable systems.

• Strong strategic thinking combined with a hands-on approach to execution and problem-solving.

• Exceptional storytelling, communication, and stakeholder management skills.

• Ability to thrive in a fast-paced, collaborative environment with changing priorities and ambitious goals.

Benefits:

• Competitive salary package with equity opportunities.

• Flexible remote work environment.

• 21 days of paid time off.

• Flexible benefits, including annual medical allowance, productivity support allowance, and wellness or gym membership subsidies.

• Annual team retreat opportunities.

• Opportunity to contribute to a high-growth technology company with strong financial backing.

• Collaborative and transparent culture focused on innovation, ownership, and continuous learning.

• Opportunity to build and shape a global brand and marketing function from the ground up.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1