The Challenge
Uplify Group is building a scalable content acquisition machine across two entities (Scribeo Media and AWi). You'll own the entire content strategy—from editorial planning to lead generation—turning content into their primary growth lever.
Your Mission
Define and document the editorial strategy aligned with business goals; establish multi-channel publishing calendar
Launch 2-3 high-impact content pieces (whitepaper, case study, or cornerstone article) optimized for SEO and lead capture
Set up content performance tracking (traffic, engagement, conversion) and establish baseline metrics
Coordinate first B2B webinar or virtual event with clear promotion and nurturing flow
Generate 500+ qualified leads monthly through content-driven channels (organic + paid)
Achieve 40%+ month-over-month growth in organic traffic to key content assets
Build and manage external content production (freelancers, agencies); establish quality standards
Create and execute content repurposing system: 1 core piece → 5+ formats across LinkedIn, email, paid, events
KPIs You'll Own
Organic Traffic Growth
Month-over-month % increase in website traffic driven by owned content and SEO
Lead Quality Score
Conversion rate from content engagement to qualified leads (by stage/source)
Content Engagement Rate
Average engagement (clicks, shares, time-on-page) across content formats and channels
Cost Per Acquisition (CPA)
Total content/distribution spend divided by leads generated (target: <€50/lead)
Email Nurture Conversion
% of content subscribers who advance to sales-qualified lead stage
Tools & Stack
Your Team
Your Manager
Likely Head of Marketing or VP Growth (not specified)
Current Team
Collaborative cross-functional: marketing, sales, business teams; external freelance writers/designers
New role driving strategic content initiative for growth
The Package
Salary
€45K-€55K base
Remote
On-site only — Courbevoie (92), France
Benefits & Perks
Company Intelligence
Uplify Group operates Scribeo Media and AWi—two B2B entities focused on growth and talent. The group is building a performance-driven content and inbound marketing operation to scale lead generation and customer acquisition.
Culture
Direct, creative, action-oriented. Motto: 'Create, dare, and enjoy.' Performance-first mindset combined with editorial rigor.
Is This Role For You?
- You've built and scaled inbound content strategies that drove measurable lead/revenue growth
- You're comfortable owning the full funnel: strategy → creation → distribution → analysis → optimization
- You can write killer copy and manage external talent (writers, designers, agencies) without micromanaging
- You love data and iteration—testing, measuring, pivoting based on performance, not gut feel
- You want to be in the room where business decisions are made, not just executing tactics
- You only want to write or create content; you don't care about lead gen, conversions, or business impact
- You need full remote flexibility; this is on-site only in Courbevoie
- You're uncomfortable managing external vendors or pushing back on timelines/quality
- You lack SEO knowledge or experience with marketing automation (HubSpot, Marketo, etc.)
Interview Process
Initial screening
Discussion of your content marketing background, lead generation wins, and SEO expertise
Case study / Portfolio review
Present 1-2 content campaigns you've led, highlighting strategy, results, and metrics
Strategy workshop
Outline your approach to building content strategy for a B2B SaaS company (likely Uplify Group themselves)
Team conversation
Meet marketing/sales stakeholders to assess collaboration fit and alignment on growth goals
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.