The Challenge
Montmartre Résidence is a 11-unit luxury apartment residence in Paris looking for a hybrid marketer-operator who can build their digital presence while living the customer experience daily. You'll own social strategy, content creation, email campaigns, and SEO—then walk the floors to ensure that brand promise is real.
Your Mission
Audit current digital presence (Instagram, Facebook, LinkedIn, TikTok) and deploy cohesive 90-day editorial calendar with weekly content
Optimize 5-7 high-value landing pages and OTA listings with SEO copywriting and publish 2 flagship blog posts for organic traction
Set up segmented email automation in CRM with welcome series, promotional campaigns, and nurture sequences; target 25%+ open rate
Conduct baseline measurement on all KPIs (social engagement, website traffic, email metrics, conversion rate) and establish dashboards
Grow Instagram followers by 40%+ and achieve 5%+ engagement rate; establish TikTok presence with consistent Reels strategy
Achieve 30% month-over-month organic traffic growth and 15%+ improvement in page conversion rates via SEO and copywriting
Launch 3 targeted email campaigns with 3%+ click-through rate; implement advanced segmentation (guest type, booking source, LTV)
Integrate front-desk guest feedback into marketing strategy; create case studies or testimonials that boost credibility and conversions
KPIs You'll Own
Social Media Engagement Rate
Weekly average engagement (likes, comments, shares) across Instagram, Facebook, LinkedIn, TikTok; target 5%+ on flagship content.
Organic Website Traffic
Monthly sessions from search and social; track 30%+ growth trajectory and attribution by channel.
Email Campaign Performance
Open rate, click-through rate, and conversion rate per segment; benchmark against hospitality averages (25%+ opens).
Lead-to-Booking Conversion
Percentage of website visitors or email subscribers who complete a reservation; track by source and guest type.
Customer Retention & NPS
Return visitor rate and Net Promoter Score; use guest feedback to refine marketing messaging and positioning.
Tools & Stack
Your Team
Your Manager
Management or ownership (not specified)
Current Team
Small team; you'll be the primary marketer and guest-facing operator
New role to build digital presence and unify marketing + operations
The Package
Salary
€32K-€38K base
Remote
On-site only. Paris 18e. Full-time.
Benefits & Perks
Company Intelligence
Montmartre Résidence is an independent, high-end 11-apartment residence in Paris's 18th arrondissement offering luxury short-term stays. The company prioritizes brand excellence and direct customer relationships over scale, making it a boutique operator where every team member shapes the guest experience and digital presence.
Customers
National and international leisure travelers seeking luxury Parisian accommodations
Culture
Collaborative, detail-oriented, hands-on. Every person is essential to the brand; marketing strategy is grounded in on-the-ground reality.
Is This Role For You?
- You're a scrappy marketer comfortable wearing multiple hats (content, email, SEO, copywriting, analytics) and don't need a large team
- You love brand storytelling and visual content but also understand conversion metrics and email segmentation
- You thrive in small, agile environments where your decisions ship fast and you see results directly
- You're fluent in French and English (client-facing role with national and international guests)
- You're excited to bridge digital strategy with hands-on hospitality operations—not siloed in a back office
- You need a strictly remote setup or prefer not to be on-site; this role is 40% customer-facing and on-property
- You're a specialist (e.g., email-only or social-only); this role demands broad marketing and operational competence
- You expect to manage a large team or prefer strategic planning over execution; you'll be primarily an individual contributor
Interview Process
Initial screening
Conversation about your growth marketing background, experience with CRM/email platforms, and comfort with hybrid marketing + operations roles.
Portfolio review
Walk through past campaigns (social, email, blog, copywriting); emphasize results: engagement, traffic, conversion, retention metrics.
Case study or brief
Likely a short assignment: audit and pitch a 90-day social + email strategy for a luxury hospitality brand similar to Montmartre.
Team & facility visit
Meet management and tour the residence; confirm you're energized by the on-site, hands-on culture and can embody the brand.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.