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Alternance - Assistant CRM & Reporting GMS (F/H)

Kronenbourg • Boulogne-Billancourt (92)

Growth MarketingSemi-seniorOn-siteFull time€16K - €22K
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CRM & AnalyticsData-DrivenAlternance/InternshipOn-siteGMS SalesPower BIExcel

The Challenge

Kronenbourg, France's #1 brewer and part of Carlsberg Group, is building smarter sales operations. You'll own the CRM backbone and reporting dashboards that drive the entire GMS sales force—turning messy data into actionable insights that move beer.

Your Mission

First 3 Months
1

Audit and clean existing CRM data (customer, product, territory) to establish a single source of truth

2

Build 3-4 core dashboards (sales KPIs, territory performance, velocity tracking) for sales leadership

3

Master the CRM and reporting tools stack; document processes and data governance

4

Run your first analysis on sales performance by region/channel and present findings to the team

By 6 Months
1

Own monthly reporting cycle: deliver clean, on-time dashboards to field and HQ

2

Design and launch 2+ analytical projects that improve sales efficiency (e.g., territory optimization, deal flow)

3

Migrate or enhance reporting from Excel to Power BI; automate at least one recurring manual report

4

Become the go-to person for CRM data quality and be the bridge between sales ops and the analytics lead

KPIs You'll Own

CRM Data Quality Score

Percentage of clean, complete records across customer, product, and territory dimensions.

Dashboard Delivery On-Time %

Monthly reporting delivered by agreed deadline; target 95%+ reliability.

Sales KPI Accuracy

Variance between reported figures and actual performance; aim for <2% error margin.

Automation ROI

Hours saved per month from automated reports; target 10+ hours/month by month 6.

Tools & Stack

CRM (Salesforce or similar)Power BIExcel (advanced: pivot tables, VLOOKUP, macros)SQLDatasharing platformsBI/reporting tools (Tableau, Looker potential)

Your Team

Your Manager

CRM, Reporting & Data Analysis Lead (Pôle CRM, Reporting & Analyses de données)

Current Team

Commercial GMS (Grocery & Retail) team: Sales Animation, Force de Vente (field sales), Commercial Direction

New alternance role to backfill analytics capacity and strengthen GMS sales ops

The Package

Salary

€16K-€22K gross/year

Remote

On-site: Boulogne-Billancourt (92), Paris metro. 1 day WFH/week allowed from month 2. Rhythm: 3 weeks on-site, 1 week school.

Benefits & Perks

50% Pass Navigo (Paris public transport) reimbursement
1 day/week flexible work from month 2 (with manager sign-off)
Community events for interns & apprentices
Direct exposure to commercial leadership and real beer business impact

Company Intelligence

Kronenbourg is France's #1 brewer, brewing since 1664 in Alsace. Part of Carlsberg Group (Danish parent) since 2008, with a portfolio spanning Kronenbourg 1664, Grimbergen, Carlsberg, Brooklyn, and others. Culture: authentic, convivial, driven by innovation and excellence.

Founded

1664

Customers

Grandes & Moyennes Surfaces (GMS): supermarkets, hypermarkets, grocery chains across France

Culture

Authentic, team-oriented, passionate about innovation; 'a good place to work and grow talent.'

Is This Role For You?

For You If
  • You're a Bac+4/5 student (Grande École or University) hunting real commercial analytics experience
  • Excel is your comfort zone and Power BI/SQL are skills you want to deepen on the job
  • You love data quality and spot inconsistencies the way others spot typos
  • You thrive bridging sales ops and business leadership—curious, detail-obsessed, and comfortable with ambiguity
Won't Work If
  • You want pure remote; this is 100% on-site in Boulogne-Billancourt with commute expected
  • You're allergic to manual data work; expect lots of Excel and CRM hygiene in month 1-2
  • SQL and basic statistics intimidate you; technical comfort is non-negotiable

Interview Process

1

Phone Screen

Chat with recruiter about background, motivation, and technical comfort level.

2

Teams Interview

Talent Acquisition team digs deeper into analytics thinking, Excel skills, and teamwork fit.

3

In-Person with Manager

Meet your future CRM & Reporting Lead to discuss priorities, projects, and growth fit.

Interested in this role?

Apply now and hear back within days, not weeks.

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Alternance - Assistant CRM & Reporting GMS (F/H) at Kronenbourg (16K-22K EUR) | Growth.Talent | Growth.Talent