The Challenge
Hipto is a 80-person digital marketing powerhouse in Paris. You'll own acquisition campaigns at scale across Taboola, Outbrain, and other paid platforms—steering the ship from strategy through optimization.
Your Mission
Launch and operationalize 4-5 acquisition campaigns on Taboola/Outbrain with documented SOPs and stakeholder sign-off
Establish baseline performance dashboard tracking CPA, CTR, conversion rates across all active campaigns
Build relationships with cross-functional teams (creative, analytics, client success) and run first weekly sync cadence
Audit existing campaign structure and document 3 quick wins for immediate optimization
Achieve 15-20% improvement in campaign CPA vs. baseline through testing and optimization
Independently manage 3-5 high-budget client campaigns end-to-end with minimal oversight
Design and implement a campaign template/framework that reduces setup time by 30% for the team
Present quarterly performance review to leadership with learnings, trends, and recommendations for budget allocation
KPIs You'll Own
Cost Per Acquisition (CPA)
Track and optimize the actual cost to acquire a customer through your campaigns.
Click-Through Rate (CTR)
Monitor ad engagement and creative performance across platforms.
Return on Ad Spend (ROAS)
Measure revenue generated per euro spent on acquisition campaigns.
Campaign Volume & Velocity
Number of active campaigns managed and speed of campaign iteration cycles.
Tools & Stack
Your Team
Your Manager
Tima, Native Ads Lead
Current Team
Native Ads team (size not specified); broader Growth pole
New role backfill or expansion—unclear from brief
The Package
Salary
€32K-€38K base
Remote
On-site in Boulogne-Billancourt, Paris (newly redecorated offices, rooftop space)
Benefits & Perks
Company Intelligence
Hipto is an 80-person digital marketing agency specializing in performance campaigns, native ads, and lead generation. Based in Paris, they work with mid-to-enterprise clients on acquisition strategies across paid channels.
Team Size
80
Culture
Collaborative, process-driven, and event-rich. Emphasis on psychology-informed marketing, methodologies, and vibrant team dynamics.
Is This Role For You?
- You're completing or recently completed an M2 in Digital Marketing and want hands-on campaign ownership
- You're obsessed with KPIs and optimization—data guides every decision you make
- You love structure, processes, and methodologies; you see them as guardrails for creativity, not constraints
- You speak fluent English and can comfortably manage international campaign work and stakeholder communication
- You prefer creative strategy over execution; campaign management and optimization feel tedious to you
- You need remote flexibility or hybrid work—this is fully on-site in Paris
- You're already 5+ years into your career expecting senior/lead-level role and compensation
Interview Process
Initial conversation with Tima
Discussion of campaign experience, approach to optimization, and understanding of paid platforms
Case study or test project
Likely a mock campaign brief or optimization challenge to assess planning and analytical thinking
Team meeting
Meet broader Growth/Native Ads team to assess cultural fit and collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.