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What is Data & Analytics?

Data & analytics professionals in marketing transform raw data into actionable insights. They build dashboards, run attribution analysis, design experiments, and help marketing teams make data-driven decisions.

Data & Analytics Salary Range

$75K–$180K in the US, with senior analytics leaders at $200K+

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Top Skills Required

SQL Python/R Dashboard building (Looker, Tableau)Statistical analysis Marketing attribution

Go deeper

Data & Analytics for Growth Teams: Building Your First Data Stack

Most growth teams want to be 'data-driven' but don't know where to start. Aurelien (ex-Spendesk, first business engineer) and Eliott (Gorgias, data engineer) explain how to build a data stack from scratch — from first events to production dashboards.

Frequently Asked Questions

What does a Marketing Analyst do?

Marketing analysts collect and analyze data to measure campaign performance, build attribution models, identify trends, and provide recommendations. They're the data backbone of the marketing team.

Do I need to know how to code?

SQL is essential. Python or R is increasingly expected for senior roles. You don't need to be a software engineer, but you need to be comfortable querying databases and manipulating data.

What's the difference between a Marketing Analyst and a Data Analyst?

A marketing analyst specializes in marketing data (campaigns, attribution, funnel metrics). A data analyst may work across any business function. The technical skills overlap, but domain knowledge differs.