The Challenge
J.Crew needs someone to own their social presence across all platforms—building community, driving engagement, and connecting content strategy to revenue. You'll balance creative storytelling with hard analytics to keep a legacy retail brand culturally relevant.
Your Mission
Audit current social performance across all platforms and establish baseline KPIs for engagement, reach, and conversion
Launch first month of optimized content calendar with platform-specific strategies (TikTok-first for younger audiences, Instagram/Pinterest for core demo)
Implement community management protocol: response time targets, sentiment tracking, and escalation process for brand issues
Collaborate with creative and marketing teams to align messaging across 3-4 major campaigns launching in Q1
Grow follower count by 15-20% while maintaining or improving engagement rate through trend-forward organic content
Build and execute 2 major community-driven activations or contests that drive meaningful interactions and user-generated content
Establish paid social partnership with performance marketing team, optimizing ROAS on 3+ campaigns
Deliver monthly insights reports showing sentiment analysis, top-performing content themes, and actionable recommendations for product/marketing teams
KPIs You'll Own
Engagement Rate
Measure comments, likes, shares, saves as % of reach across platforms—your north star for community strength.
Follower Growth Rate
Track net new followers monthly, broken down by platform and content type to identify what resonates.
Click-Through Rate to Website
Monitor how effectively social drives traffic to product pages and revenue-driving content.
Sentiment Score
Quantify brand perception through comment/mention analysis—flag emerging issues early.
Conversion Rate (Paid Social)
Track purchases or signups attributed to paid social campaigns to prove ROI to leadership.
Response Time
Measure how quickly you respond to DMs and comments—critical for community trust and customer service.
Tools & Stack
Your Team
Your Manager
Director of Social Media or Head of Digital Marketing
Current Team
Likely 2-3 person social team (content creator, community manager, analytics)
Backfill or growth hire to expand J.Crew's social capability
The Package
Salary
$65K-$85K base
Remote
On-site in New York, NY
Benefits & Perks
Company Intelligence
J.Crew is a legacy American fashion retailer with ~$2B in annual revenue, known for timeless apparel and accessories. The brand is modernizing its digital presence to compete with DTC and fast-fashion players while maintaining relevance with Gen Z and millennial audiences.
Is This Role For You?
- You've managed social for a consumer brand and can prove growth through engagement or follower metrics
- You're obsessed with TikTok trends and can create or direct on-brand content that feels native to the platform
- You can read a dashboard—analytics don't intimidate you, and you tie every post back to business outcomes
- You're a communicator first: you thrive on responding to community, handling sensitive feedback with grace, and building real relationships online
- You think social is just posting pretty pictures—you need to see it as both art and science
- You need remote flexibility or don't want to commute to NYC daily
- You're not comfortable with fast iteration and testing; legacy brands move slower, and you need patience
Interview Process
Phone Screen
Recruiter vets social experience, platform expertise, and fit for on-site NYC role
Portfolio Review
Present 3-4 campaigns you've run: metrics, learnings, and your role in execution
Strategy Exercise
You're given J.Crew's current social posture and asked to pitch a 90-day plan with specific content pillars and KPI targets
Team Interviews
Meet your would-be manager and 1-2 cross-functional partners (creative, performance marketing) to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Social Media Roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.