Senior Social Media Manager

You’ll own the organic social presence for Nutrafol Men and help shape both brands. This role is for a sharp storyteller who can turn science and business priorities into social content people want to stop for.

What the role really is

You’ll share ownership of strategy, content, community, and campaigns across @nutrafol and @nutrafolmen, with Nutrafol Men as your primary focus. The job spans creative direction, copy, production, publishing, and performance. You need good taste and a feel for what belongs on each platform.

What you'll do

• Evolve organic social strategy with the Director of Social Media.
• Plan and publish the shared content calendar across both brands.
• Build platform-native concepts for campaigns, launches, seasonal moments, and timely opportunities.
• Write captions, scripts, hooks, on-screen text, briefs, and community responses.
• Work with Creative from concept through production.
• Build community through thoughtful responses, social listening, and trend monitoring.
• Coordinate campaign execution with Brand, Creative, Regulatory, Influencer, PR, Paid Media, Product Marketing, and other partners.
• Manage budgets for assigned initiatives and oversee creators and production partners from brief to delivery.
• Track performance, audience behavior, platform trends, and competitors, then turn findings into creative recommendations.
• Report on KPIs and test new ideas and formats.

What they want

• At least five years managing organic social for a consumer, lifestyle, beauty, wellness, or CPG brand, or a mix of agency and in-house work.
• A track record of building social-first strategies for Instagram and TikTok.
• Excellent social copywriting and storytelling, including the ability to make complex science clear and engaging.
• Strong creative judgment and a feel for content that is both culturally relevant and premium.
• Experience leading cross-functional campaigns and working with marketing teams.
• Experience managing creators, content production, and campaign budgets.
• A solid grasp of social analytics and how to turn performance into better creative.
• Strong project management skills and the ability to juggle priorities in a fast-moving environment.
• Curiosity about digital culture, social platforms, and emerging trends.
• Clear communication, collaboration, and presentation skills.

Why it's interesting

You get real ownership of one brand’s social presence while shaping the larger organic strategy with a peer. The work connects creative storytelling to measurable awareness, engagement, and business impact, with room to learn from performance and keep improving the content.

Salary

$120,000 to $130,000 USD annual base salary.

Location

Remote. Full-time.