What you'll do
A good social program is more than a posting schedule. You’ll build Paraform’s voice, find the people who can carry it further, and make social count for the business.
What the role really is
You own how Paraform shows up on social. LinkedIn is the main stage today, but you’ll test other platforms and turn company ideas into content people want to read, share, and respond to.
What you'll do
- Run the content calendar, publishing, and daily community engagement on LinkedIn.
- Test and expand on X, Instagram, and emerging platforms.
- Build relationships with industry voices and content amplifiers who can extend Paraform’s reach.
- Help founders and executives develop a consistent, compelling voice on social.
- Create short posts, graphics, video clips, and social edits from longer content.
- Keep Paraform’s voice consistent, spot timely trends, and monitor conversations and competitors.
- Work with Content, PMM, Growth, and Sales to connect social with campaigns and product moments.
- Track and report on followers, impressions, engagement, share of voice, and pipeline contribution.
What they want
- At least 3 years of social media experience, ideally with B2B brands.
- Strong writing skills and comfort with basic design and video editing.
- Fluency across LinkedIn, X, Instagram, and other social platforms.
- Familiarity with social analytics and scheduling tools.
- Good instincts for what’s culturally relevant and trending.
- The confidence to reach out to creators, thought leaders, and other voices.
- Care for brand voice and detail, plus energy for fast iteration on a small team.
- A bonus: experience building a founder or executive presence, or working with B2B creators and influencers.
Why it's interesting
Paraform is building a recruiting marketplace that brings specialized recruiters and AI agents together to help companies hire. Social is already tied to brand awareness and pipeline, and this role gets to shape how that work grows across platforms and through executive voices.
Salary
$175,000 to $190,000 USD
Location
San Francisco. Onsite. Full time.
Ready when you are
Interested in this role?
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About Social Media roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.