What does an SEO Manager do?

SEO managers develop and execute strategies to improve organic search rankings. This includes keyword research, on-page optimization, technical audits, content planning, and link acquisition.

Is SEO still relevant in 2026?

Yes. Search is still the highest-intent channel for most businesses. The landscape is evolving with AI overviews and SGE, but organic traffic remains a critical acquisition channel.

What SEO skills are most in demand?

Technical SEO (site speed, structured data, crawlability), programmatic SEO at scale, and content strategy that accounts for AI search features. Pure link building is less valued than it used to be.

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adidas • Portland, OR US 97204

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