Senior Marketing Specialist

The

Senior Marketing Specialist

, US at Xpanner is a high-impact professional responsible for driving business growth by identifying optimized lead generation channels and establishing independent brand messaging for the US market. Working as a "strategic doer," you will translate US customer pain points into effective messaging and high-quality marketing assets, bridging the gap between field insights and creative execution. From demand generation and PR to on-site event operations and content production, you will take full ownership of the marketing lifecycle to fuel Xpanner’s expansion in strategic target markets.

Reporting Line:

Head of Marketing (Global)

Location:

United States

Core Responsibilities:

Demand Generation & Lead Management (Growth First)

• Lead Gen Channel Development:

  Independently identify and develop optimal lead generation channels tailored to Xpanner’s products and the US market; execute campaigns to

  actively generate MQLs

  .

• Full Funnel Ownership:

  Take complete ownership of the

  entire lead funnel

  (from initial attraction to conversion), continuously optimizing the process to improve lead quality and volume.

• Digital Campaign Optimization:

  Directly adjust and optimize AEO/SEO and paid advertising strategies to ensure they resonate effectively with the US target audience.

Public Relations (PR)

• Media Relations Execution:

  Manage US tech and industry media lists; directly handle press release drafting, distribution, and interview coordination to secure consistent brand exposure.

• Influencer Partnership & Co-production:

  Identify industry experts and tech influencers to build partnerships and lead the hands-on production of collaborative marketing content in the field.

• Thought Leadership Support:

  Execute operational tasks for expert interviews, guest articles, and placements to build brand authority within the ConTech and Robotics sectors.

Event & Conference Operations

• Trade Show Hands-on Execution:

  Lead the end-to-end execution of major industry trade shows, including booth setup, on-site logistics, lead capture, and post-event nurturing.

• Conference Participation & Management:

  Draft speaking proposals for current tech conferences and

  finalize detailed on-site operational plans and logistics

  for all sessions.

• Proprietary Event Planning & Management:

  Develop long-term roadmaps for Xpanner-hosted events (e.g., seminars, demo days) and lead the full cycle from initial concept to on-site handling.

Content & Brand Communication

• Newsletter & Email Marketing:

  Directly plan, draft, and distribute regular newsletters and targeted email campaigns for B2B lead nurturing.

• Social Media Management:

  Develop content roadmaps for social channels (e.g., LinkedIn) and directly manage regular postings and audience engagement with a consistent brand voice.

• Video Content Production:

  Directly

  plan, film, and edit

  various video contents, including product demos, customer testimonials, and field highlights to enhance brand visibility.

Marketing Collateral Planning & Production

• Field-Driven Asset Planning:

  Actively gather customer feedback and pain points from US Sales and Field teams to

  plan the draft and structure of essential sales materials

  .

• In-house Design Collaboration:

  Collaborate closely with

  In-house designers

  to lead the production process for high-quality sales kits, brochures, and datasheets, ensuring professional final output.

• Market-fit Messaging:

  Independently develop and implement the most effective marketing messagingfor the US market across all collateral, rather than simply localizing existing global messaging.

Essential Skills & Requirements (Must-Haves)

• Experience:

  Minimum 5 years of B2B marketing experience

  , with a proven track record of directly generating MQLs and managing lead funnels.

• Hands-on Ownership:

  A strong "doer" mindset with the ability to solve operational issues independently and

  create market-fit messaging from scratch

  .

• Field Communication:

  Exceptional ability to align with Sales and Field teams, translating real-world customer insights into actionable marketing assets and growth results.

• Execution Excellence:

  Proven capacity to manage the full cycle of marketing projects—from planning to final execution—under global strategic direction.

Good to Have ✨

• AI Productivity:

  Proficiency in using Generative AI tools (ChatGPT, Claude, Video AI, etc.) to optimize marketing workflows and increase content production efficiency.

• MarTech & Tools:

  Hands-on experience with

  WordPress

  for content updates and familiarity with

  CRM and Customer Intent Data Tools

  .

• Language Skills:

  Proficiency in Korean

  is highly preferred for seamless collaboration with global headquarters.

• Professional Copywriting:

  Ability to craft compelling, professional B2B copy specifically tailored to the US market.