The Challenge
Clever powers secure digital learning for 111,000+ schools globally. You'll own the day-to-day growth engine-managing campaigns, automation flows, and cross-channel tactics that drive customer acquisition and engagement in the education tech space.
Your Mission
Launch and optimize 3+ cross-channel demand generation campaigns (email, web forms, lead capture flows) tracking conversion rates and pipeline generation
Establish baseline reporting dashboards on key growth metrics: lead volume, activation rates, engagement scores, and campaign ROI
Execute 2 lifecycle engagement programs for application providers, measuring adoption and retention improvements
Map and document all current marketing automation flows in Braze, identifying optimization opportunities for existing programs
Deliver 8-10 fully executed campaigns with documented results, learnings, and recommendations for scaling
Improve email engagement metrics (open, click, conversion rates) by 15-20% through A/B testing and segmentation refinement
Support Sales and Customer Success with 100% on-time project delivery; maintain zero tracking/implementation gaps
Build institutional knowledge of the application provider ecosystem and translate into 3-4 thought leadership email narratives
KPIs You'll Own
Lead Generation Volume & Quality
Track new prospects generated monthly via campaigns, segmented by source and conversion to qualified opportunities.
Email Engagement Rate
Monitor open, click-through, and conversion rates across acquisition, nurture, and event follow-up email campaigns.
Marketing Automation Uptime
Maintain 99%+ operational health of Braze flows; track deployment speed and error rates.
Campaign ROI & Pipeline Influence
Calculate cost per lead and revenue attributed to growth programs; report monthly impact to business stakeholders.
Cross-Functional Project Delivery
100% on-time campaign launches and handoffs to Sales/Customer Success; zero asset or tracking delays.
Tools & Stack
Your Team
Your Manager
Head of Growth and Customer Marketing
Current Team
Established marketing team (Brand, Product Marketing, Sales, Customer Success, Business Operations)
New contract role-temporary backfill for seasonal workload fluctuation
The Package
Salary
Variable
$70-$75/hour
Remote
Remote (US-based) | On-site optional: San Francisco, CA office | 10-20 hours/week, flexible based on business needs
Benefits & Perks
Company Intelligence
Clever is the leading identity and access platform for K-12 education, serving 111,000+ schools worldwide with secure digital learning infrastructure. Part of the Kahoot! family, Clever connects schools with leading application providers through a network that powers secure, scalable learning experiences.
Customers
111,000+ schools globally
Is This Role For You?
- You have 3+ years B2B SaaS growth marketing experience-EdTech is a major bonus
- You're hands-on with marketing automation platforms (Braze) and Salesforce; you don't just strategize, you execute
- You can write compelling, clear email narratives that translate complex education tech for non-technical audiences
- You thrive managing multiple campaigns simultaneously without losing details-organization and project coordination are your superpowers
- You want remote, flexible contract work that builds portfolio wins without long-term commitment
- You need full-time employment or equity upside; this is 4-month contract work at hourly rates
- You're unfamiliar with marketing automation platforms or Salesforce; steep learning curve expected in compressed timeline
- You prefer strategy-only roles over tactical execution; 80% of this is hands-on campaign deployment and ops
Interview Process
Application & Resume Screen
Verify B2B SaaS experience, marketing automation platform familiarity, and EdTech background (preferred)
Phone/Video Screening
Conversation with Head of Growth & Customer Marketing on campaign execution examples, Braze/Salesforce proficiency, and work style fit for contract role
Skills Assessment or Portfolio Review
Review past campaigns, email sequences, or marketing automation flows you've built; discuss results and learnings
Final Interview
Meet with broader marketing team to assess cross-functional collaboration, communication style, and ability to manage multiple stakeholders
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.