Growth Marketing Manager - Web & Organic, SMB Ads

A blank page, a new ad product, and a lot of SMBs who still need a reason to care. This job is for the growth operator who can turn discovery into a first campaign, then use the evidence to decide what ships next.

What the role really is

You own the web and organic growth engine for SMB Ads, from first visit through signup and activation. The work is zero to one: make the offer easier to find, easier to understand, and easier to try.

What you'll do

• Set the web strategy and experimentation roadmap for discovery, signup, and advertiser activation.
• Grow organic discovery through search, content, and GEO.
• Read funnels, journeys, and cohorts to find where potential advertisers get stuck.
• Test landing pages, messaging, navigation, personalization, offers, and conversion flows.
• Work with Product and Ads Engineering on the path from website visit to signup, onboarding, and first campaign.
• Set up measurement with Data Science and marketing systems teams, including instrumentation, test design, attribution, and reporting.
• Ship web experiences with Content, Product Marketing, Design, Engineering, and specialist agencies.
• Connect web journeys with in-product, referral, cross-sell, onboarding, and lifecycle programs.
• Use AI to speed up research, prototypes, content, analysis, and experiments. Scale the tests that work and explain the results clearly.

What they want

• 4 to 7 years in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth, with measurable acquisition, activation, or revenue impact.
• Strong judgment with funnels, cohorts, customer behavior, and incremental impact.
• A track record owning web experiences and experiments that improve conversion from discovery to activation.
• A clear grasp of how SEO, content discovery, and GEO connect to customer insight and product decisions.
• The ability to turn business opportunities into roadmaps and shipped work across Product, Design, Engineering, Data Science, and Marketing.
• Strategic thinking plus hands-on execution. Startup growth experience is a fit, including consulting followed by operating experience.
• Experience with SMB customers and self-serve products, advertising, SaaS, marketplaces, fintech, commerce, or another high-volume digital business.
• Useful experience includes SMB or self-serve ad growth, first-campaign activation, SEO and GEO, landing-page and onboarding tests, web measurement, and AI-assisted work.

Why it's interesting

You get to shape how SMBs discover and start using a new advertising platform while the playbook is still being built. The hard part is connecting organic discovery to actual advertiser activation, then letting experiments tell you what deserves to scale.

Salary

$198,000 to $219,000 USD

Location

San Francisco. Remote: REMOTE. Contract: FULL_TIME.