The Challenge
Adyen powers payments for Meta, Uber, and Microsoft-and they need you to build the demand engine that fills their pipeline globally. You'll orchestrate multi-channel campaigns across LinkedIn, YouTube, and email that move prospects from awareness to advocacy while keeping product marketing and studio teams aligned.
Your Mission
Map current demand gen tech stack and establish baseline metrics across all active channels and touchpoints
Audit and document existing global email nurture streams by platform segment; identify optimization gaps
Align with Product Marketing and Studio on content roadmap priorities; define channel mix and KPIs for Q1-Q2 campaigns
Launch first horizontal awareness campaign on a pillar POV with measurable engagement and conversion targets
Execute 3+ full-funnel global campaigns with documented CAC, conversion rates, and pipeline contribution by segment
Scale 2 successful local demand gen campaigns to global footprint; document playbooks and results
Build and optimize 4+ segmented email nurture streams with clear stage progression and engagement benchmarks
Establish monthly reporting cadence with analytics dashboards showing campaign performance across all touchpoints
KPIs You'll Own
Pipeline Generated
Qualified opportunities sourced directly from demand gen campaigns, tracked by campaign and channel.
Cost Per Lead
Total campaign spend divided by leads generated, benchmarked against channel and historical performance.
Email Engagement Rate
Open rate, click-through rate, and conversion rate for nurture streams by platform segment.
Campaign ROI
Revenue influenced by campaigns relative to total spend across all channels and touchpoints.
Channel Mix Performance
Comparative efficacy of LinkedIn, YouTube, and other channels by awareness, conversion, and cost metrics.
Tools & Stack
Your Team
Your Manager
Team Lead - Global Demand Generation
Current Team
Product Marketing, Customer Marketing Manager, local demand generation managers, Studio team
New role
The Package
Salary
$120K-$150K base
Remote
On-site in New York or Amsterdam; 20%+ travel required
Benefits & Perks
Company Intelligence
Adyen is a global payments and financial technology platform powering transactions for enterprise customers like Meta, Uber, H&M, and Microsoft. They provide payments, data, and financial products in a single solution. The company emphasizes innovation, ethics, and creating an environment where teams can truly own their careers.
Customers
Meta, Uber, H&M, Microsoft
Culture
Engineered for ambition, diverse perspectives, ethical innovation, team-driven problem solving
Is This Role For You?
- You've run 5-8 years of B2B demand gen campaigns and have proven wins with LinkedIn and YouTube channels
- You're data-driven and comfortable with analytics tools like Looker; you obsess over CAC, conversion rates, and pipeline contribution
- You thrive in global, cross-functional environments and can juggle multiple stakeholders without losing your strategic edge
- You balance big-picture strategy with hands-on execution-you'll both design campaigns and optimize them in real time
- You need complete remote flexibility; this is on-site in NYC (or Amsterdam) with 20%+ travel
- You're not fluent in spoken and written English, or you lack the additional language requirements mentioned
- You've never managed B2B campaigns or have only B2C experience; fintech and enterprise motions are different
Interview Process
Initial Screening
Recruiter call to confirm B2B demand gen background, channel experience, and location/travel feasibility
Campaign Case Study
Hiring manager reviews a past campaign you've led; focus on strategy, channel mix, and measured results
Cross-functional Panel
Conversations with Product Marketing and Studio leads to assess collaboration style and strategic thinking
Analytics Deep Dive
Hands-on discussion of KPIs, optimization methodology, and data fluency (expect questions on Looker or similar tools)
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About Demand Generation roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.