Demand Generation Manager

The real job is turning segment strategy into pipeline, then proving where the funnel sticks. You’ll do well if you can set direction, get a crowded group moving, and stay close to the numbers.

What the role really is

You own demand generation for a focused market segment. That means choosing priorities, building full-funnel campaigns, and coordinating the people who make them run. BDR outreach has to fit the campaign from the start, not get bolted on at the end.

What you'll do

• Set segment priorities, integrated plans, and campaign sequence.
• Build programs across awareness, nurture, conversion, and pipeline acceleration.
• Write briefs that give teams clear goals, audiences, messaging, and plans.
• Coordinate with Product Marketing, BDR leadership, Digital, RevOps, Marketing Operations, Creative, and channel specialists.
• Work with Marketing Operations on targeting, suppression, nurture, and buyer progression.
• Align BDR outreach with campaign messaging, buyer signals, and timing.
• Track campaign and funnel volume, velocity, conversion, and progression to pipeline.
• Test and improve messaging, offers, journeys, channel mix, targeting, and handoffs.
• Support quarterly planning and investment recommendations with performance data.
• Turn the data into clear recommendations for stakeholders and senior marketing leaders.

What they want

• 6 to 10 years in B2B demand generation, integrated marketing, or campaign strategy.
• A track record building full-funnel, multi-channel campaigns in enterprise or complex B2B settings.
• Experience aligning BDR or SDR outreach with campaign strategy and conversion goals.
• Skill managing several campaign workstreams across matrixed teams.
• Experience using campaign, audience, and funnel data to shape plans and improve results.
• Experience partnering with Marketing Operations on measurement, automation, segmentation, and forecasting.
• Experience working with digital and channel specialists on traffic quality and conversion.
• Strong strategic thinking, analytical judgment, and clear writing and presentation skills.
• Confidence presenting plans and results to senior leaders.
• Ability to build alignment without direct authority, even as priorities and processes shift.
• Curiosity and judgment in using AI and automation to improve campaign performance.
• Familiarity with Salesforce, Marketo, Demandbase, People.ai, Outreach, or equivalent platforms.
• SaaS, supply chain, logistics, retail technology, or related enterprise technology experience is preferred.

Why it's interesting

This role owns both the strategy and the operating model for a segment. You get to connect channels, BDR activation, and funnel data into one system, then use what you learn to change the next campaign.

Manhattan Associates makes supply chain commerce technology.

Salary

Not disclosed

Location

Atlanta, GA. ONSITE. FULL_TIME.