Regional Demand Generation Marketer

This is a first-in-region demand gen role for someone who wants to turn EMEA experiments into pipeline, then make the ones that work repeatable. You’ll do the planning and the hands-on campaign work.

What the role really is

You’ll build LangSmith’s demand engine across EMEA, the Middle East, and emerging markets. That means choosing markets, segments, and channels, owning a pipeline target, and figuring out where localization pays off.

You’ll have support from US demand gen, product marketing, and marketing ops. The regional plan and the results are yours to drive.

What you'll do

• Set the regional demand plan and decide how to allocate the budget.
• Track sourced and influenced pipeline by channel and market.
• Run paid programs with performance marketing, including search, social, retargeting, and targeted promotion.
• Build a regional webinar cadence, from demos and technical workshops to customer stories.
• Adapt global campaigns or create region-first ones when the market calls for it.
• Build segmented nurture and post-event follow-up around local language and time zones.
• Work with AEs, SDRs, Field Marketing, and RevOps on follow-up, targeting, routing, tracking, and reporting.
• Help new reps ramp with warm signals, campaign handoffs, and outreach plays.

What they want

• 7+ years in B2B demand gen, growth marketing, or integrated campaigns, ideally in developer tools, infrastructure, or technical SaaS.
• Experience building demand programs across multiple EMEA countries, with a clear sense of where localization matters.
• Hands-on experience running paid, webinars, lifecycle, and ABM.
• Willingness to write copy, build landing pages, pull reports, and launch campaigns yourself.
• Comfort speaking with technical audiences about agents, evals, and observability.
• A strong working relationship with Sales and comfort owning a pipeline number.
• Fluency in funnel conversion, CPL, cost per SQO, pipeline contribution, and the limits of attribution.
• Working knowledge of HubSpot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev, and Clay.
• Comfort with ambiguity and ownership.

Why it's interesting

LangChain builds open-source frameworks and a platform for building, evaluating, deploying, and operating AI agents. You’d be the first demand generation lead for this region, with room to test what works and turn it into a regional playbook.

Salary

£95,000 to £125,000 GBP, plus equity.

Location

London; onsite; full-time.