Lifecycle Manager

N26 needs someone who can turn customer behavior into lifecycle campaigns that move activation, retention, and Primary Account adoption. This job belongs to a marketer who can read the data, make a call, and get teams moving.

What the role really is

You own lifecycle communications for a core domain. The work connects customer insight to business growth, with a focus on customer lifetime value and Primary Account adoption. You’ll partner across Analytics and Product Marketing, and keep campaign execution thoughtful, tested, and compliant.

What you'll do

• Set and evolve lifecycle communication strategy for your domain.
• Work with Analytics to interpret customer behavior and turn findings into campaign plans.
• Shape product messaging with Product Marketing.
• Build initiatives that improve lifetime value and Primary Account adoption.
• Spot growth opportunities and move cross-functional initiatives forward.
• Bring AI agents and automated workflows into campaign execution and personalization.
• Set up A/B tests and longer-term experiments to measure lifetime value impact.
• Share campaign performance and business insights with senior leaders.

What they want

• 6+ years in lifecycle marketing, CRM, or customer growth.
• A track record of multi-channel lifecycle strategies that improve engagement, retention, and lifetime value.
• A self-starter who spots opportunities and sees initiatives through.
• Strong analytical judgment and the ability to draw conclusions from customer data and reports.
• Experience working with Product Marketing, Analytics, and Creative teams.
• Interest in modern technology, including AI agents and automated workflows.
• Hands-on experience with customer engagement platforms. Braze is a plus.
• Familiarity with Figma and Jira.
• Understanding of GDPR and customer communication regulations.

Why it's interesting

You’ll have ownership of a defined lifecycle domain and a direct line from customer behavior to campaign strategy. The role combines experimentation, product messaging, and new automation approaches, with campaign results informing senior leadership.

Salary

Not disclosed

Location

Berlin. ONSITE. FULL_TIME.