The Challenge
You're building the lifecycle center of excellence for a fast-growing sports data and betting platform that treats marketing as a growth engine, not a cost center. This is the CMO's most critical hire-you'll own the entire user journey and scale retention programs from day one.
Your Mission
Audit current lifecycle tech stack and messaging architecture; map full customer journey from onboarding through win-back with data-backed cohort behavior
Design and deploy first 3 automated lifecycle campaigns (onboarding, activation, retention triggers) in Braze with baseline A/B tests
Establish lifecycle KPI dashboard covering retention curves, churn indicators, LTV, and engagement health; identify top 2-3 at-risk cohorts
Partner with product and engineering to define behavioral triggers and personalization hooks for Q2 feature releases
Scale multi-channel lifecycle program to 5+ core campaigns across email, push, SMS, and in-app with documented segment logic and trigger hierarchies
Reduce churn by 10-15% in priority cohorts through targeted retention interventions and win-back campaigns; extend LTV benchmarks
Build regional audience segments for U.S. and international markets; test localized messaging and cadence by geography
Create and present quarterly lifecycle health reports to CMO and senior leadership with actionable recommendations; establish repeatable experimentation cadence
KPIs You'll Own
Retention Curve & D-Day Churn
Track user retention at critical milestones (D7, D30, D90) and identify churn inflection points by cohort.
Lifecycle Campaign Performance
Monitor open rate, click-through rate, conversion rate, and unsubscribe rate across onboarding, activation, retention, and win-back campaigns.
Customer Lifetime Value (LTV) & CAC Payback
Measure revenue per user over time and cost-to-acquire payback period by lifecycle stage and segment.
Engagement & Reactivation Rate
Track email/push engagement metrics and win-back campaign success in re-activating dormant users.
Tools & Stack
Your Team
Your Manager
CMO
Current Team
Building out-you are the marquee marketing hire; will scale team around lifecycle excellence
New strategic hire
The Package
Salary
$120K-$150K base
Remote
On-site: San Francisco Bay Area
Benefits & Perks
Company Intelligence
A consumer-first sports data and betting insights platform operating across U.S. and international markets. They combine analytics, content, and product design to help users make smarter sports decisions. Marketing is treated as a core growth lever, not a support function.
Team Size
11-50
Culture
Growth-obsessed, data-driven, user-centric; marketing has real P&L accountability.
Is This Role For You?
- You've shipped 3+ years of lifecycle and retention marketing in a consumer subscription or free-to-paid product
- You're fluent in Braze (or Iterable/Klaviyo) and can own complex journey logic, segmentation, and API integrations without hand-holding
- You obsess over cohort analysis and retention curves-you read data before you write copy
- You want to build something from scratch with direct leadership visibility and real budget, not maintain legacy campaigns
- You're a generalist marketer without deep hands-on lifecycle automation experience
- You default to volume over value-spraying messages without testing trigger logic or segment fit
- You need remote flexibility; this role is on-site in the Bay Area
Interview Process
Initial screening
Conversation with 80Twenty recruiter about lifecycle experience and Braze proficiency
CMO conversation
Deep dive on lifecycle strategy, past campaign wins, and how you'd approach building this function from scratch
Case study or live test
Real-world scenario: design a lifecycle campaign for a specific user cohort using provided platform data
Team meet
Conversation with product and engineering stakeholders about collaboration and integration needs
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
More like this
More roles like this
Lifecycle Marketing Manager, Retention
Grow Therapy • New York, NY
Strategic Engagement Manager (SEO / AI Search)
Sanderson King • New York City Metropolitan Area
Submission for the position: Lifecycle Marketing Manager (Hybrid)
Baylor Scott & White Healthcare • Anywhere
Braze Lifecycle Manager (AI)
Maven Clinic • Anywhere
Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.