Creative Lead, Lifecycle & Retention

Accountabilities:

• Define and evolve the end-to-end lifecycle messaging strategy across email, SMS, push notifications, and in-app communications, ensuring a consistent and emotionally resonant brand voice.

• Transform existing transactional communications into human-centered, trust-building experiences that improve engagement, retention, and customer lifetime value.

• Partner with Product, Design, Growth, and Customer Insights teams to translate user behavior and qualitative insights into compelling, high-performing copy and messaging systems.

• Lead the development of tone of voice guidelines and messaging frameworks that scale across channels and future lifecycle programs.

• Expand scope into broader organic and retention-driven creative initiatives as lifecycle maturity grows, including content strategy for social and community-facing channels.

Requirements:

• 5+ years of experience in creative marketing, copywriting, lifecycle marketing, or brand communications within fast-paced consumer-facing environments.

• Proven ability to craft high-performing messaging across CRM channels such as email, SMS, push notifications, and in-app experiences.

• Strong portfolio demonstrating excellence in writing, storytelling, and the ability to translate complex or emotionally sensitive topics into clear, engaging communication.

• Experience collaborating cross-functionally with product, design, and analytics teams in data-informed environments.

• Strong understanding of audience psychology, lifecycle marketing principles, and community-driven brand building.

• Ability to balance creative intuition with performance metrics while advocating for long-term brand equity.

Benefits:

• Competitive base salary aligned with experience and market benchmarks, plus equity participation.

• Comprehensive health, dental, and vision coverage for employees and eligible dependents.

• Paid time off, parental leave, and additional leave policies supporting work-life balance.

• Retirement savings plans (RRSP in Canada / 401(k) in the U.S. where applicable) with employer matching.

• Wellness benefits and support programs designed to promote physical and mental well-being.

• Opportunity to work in a high-growth, well-funded, and profitable environment with strong career development potential.

• Flexible remote-friendly work arrangements across Canada and selected North American locations.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1