Deckers Brands
Footwear powerhouse behind UGG, Teva, and Hoka. Built for the athlete and the casual.
Founded
1973
Famous for
What Deckers Brands is known for
- UGG boots became a cultural phenomenon, driving billions in annual revenue since the 1990s.
- Hoka running shoes captured the performance footwear market with aggressive D2C expansion.
- Portfolio strategy: three distinct brands serving outdoor, casual, and performance segments.
For growth marketers
What it's like to work at Deckers Brands
Public company / 5,000+ employees / mature multi-brand operation with retail and direct channels. Growth challenges span brand positioning, channel mix optimization, and international expansion. If you thrive in large-scale consumer marketing with established brand equity and complex go-to-market decisions, this is the seat.
About
In their own words
Deckers Outdoor Corporation, doing business as Deckers Brands, is an American footwear designer and distributor founded in 1973 and based in Goleta, California. The company's portfolio of brands includes UGG, Teva, and Hoka. It was founded by Doug Otto and Karl F. Lopker. [...] | Headquarters in.
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FAQ
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