Paid Media Director

Propel your People

Director of Paid Media

English C1 (only)

Location: Remote (LATAM)

Job Type: Full-Time

Contract: Contractor

About the Role:

We're looking for a Director of Paid Media to lead strategy, execution, and

optimization across a portfolio of accounts for a fast-growing US-based

education marketing agency. You'll own real budgets, drive measurable

results, and lead a small team of junior specialists, this is a hands-on

leadership role, not a purely strategic one.

Key Responsibilities:

• Own paid media strategy and execution across Paid Search, Paid Social,

Display, Video, and Streaming for a dedicated portfolio of accounts

• Manage monthly budgets ranging from $100K to $500K+ per account

• Lead, mentor, and manage junior Paid Media team members, including weekly 1:1s and performance reviews

• Own performance against inquiry, application, and enrollment/start goals

• Stay within 5% of planned spend and proactively communicate any delays or risks

• Plan and execute quarterly and annual testing roadmaps across channels and ad units

• Define reporting metrics and cadence directly with partner stakeholders

• Own data accuracy across trackers and performance reports

• Partner with internal teams on annual, quarterly, and monthly planning

Requirements:

• 4+ years of progressive digital marketing experience

• 2+ years managing and mentoring junior team members

• Proven experience managing paid media budgets of $100K+/month

($500K+/month strongly preferred)

• Strong analytical mindset, comfortable translating data into decisions

• Exceptional communication and stakeholder-management skills

• Demonstrated success in partner- or client-facing roles

Nice to Have:

• Experience in education marketing, ideally adult/online segment

Job Type: Full-time

Work Location: Remote