Paid Media Specialist

Threshold is looking for a Paid Media Specialist who can turn strategy into flawless campaign execution. You'll build, launch, and optimize paid campaigns across Meta, Google Ads, Linkedin, Tik Tok, Simpli.fi (and others) for a portfolio of client accounts, and help develop the paid side of our AI Optimization (AIO) services. We've built a proprietary stack of AI and automation tools, and you'll use them every day to work faster, scale smarter, and deliver better results for clients. This role requires strong in-platform skills, sharp attention to detail, clear english communication, and the ability to connect your work to business outcomes.

Employment Type: Full Time Contract

Compensation: $8.60 USD/hour (approx. $59749 COP/hour)

What You'll Do

• Execute campaign setups: Build and launch campaigns in Meta Ads Manager and Google Ads from the ground up, including account and campaign structure, audiences, keywords, bidding strategies, budgets, ad creative, extensions/assets, and naming conventions. Deliver launches accurately and on schedule.
• Execute AIO for paid media: Apply AI Optimization to paid campaigns so client ads show up and perform in AI-powered search, including Google AI Overviews and AI Mode, and get the most from AI-driven campaign types like Performance Max, AI Max for Search, and Meta Advantage+. Structure assets, feeds, audience signals, and landing-page content so AI systems understand and surface client offerings, test new formats as platforms roll them out, and share what you learn with the team.
• Own tracking and QA: Supporting in Implementing and verifying conversion tracking, pixels, Meta Conversions API, UTMs, and GA4 events. QA every launch so campaigns go live clean, with data you can trust.
• Optimize performance: Monitor accounts daily and make in-platform optimizations to bids, budgets, audiences, placements, search terms, and creative rotation.
• Test and iterate: Plan and run structured A/B tests on audiences, ad copy, creative, landing pages, and bidding strategies, and turn results into clear next steps.
• Partner on creative: Work with our SEO, Content, and Design teams to source and format ad assets that meet each platform's specs and best practices, and create simple ad variations using tools like Canva and AI-assisted workflows.
• Manage budgets and pacing: Track spend across multiple accounts, keep campaigns pacing to monthly budgets, and flag risks before they become problems.
• Improve our tools and workflows: Spot repetitive tasks that could be automated, suggest improvements to our existing tools, and help shape how our Paid Media department uses AI as it grows.
• Measure results: Use Meta Ads Manager, Google Ads, GA4, and Looker Studio to evaluate spend, leads, conversions, and return on ad spend.
• Communicate clearly: Produce concise reports explaining what was launched, what changed, why it matters, and what comes next.
• Collaborate across teams: Work with Client Success, Digital, Content, SEO, and Web Development to align campaigns with client goals and landing-page experiences.

What You Bring

• At least 2 years of hands-on experience managing paid campaigns in Meta Ads and Google Ads, preferably in an agency or across multiple client accounts.
• Advanced professional English (C1 or higher), written and spoken. You'll write ad copy, reports, and client updates for North American audiences and work daily with an English-speaking team.
• Deep, in-platform knowledge of campaign setup: account structure, audience building, keyword strategy, bidding, budgets, and ad formats across Search, Performance Max, Demand Gen, and Meta placements.
• Experience setting up and troubleshooting conversion tracking with Google Tag Manager, GA4, Meta Pixel, and Conversions API.
• A working understanding of AI Optimization (AIO): how AI-powered search and AI-driven campaign types (AI Overviews, AI Mode, Performance Max, AI Max for Search, Advantage+) decide what to show, and how to optimize ads and assets for them. You're curious about how AI search is changing and ground your recommendations in testing.
• The ability to distinguish meaningful performance changes from normal fluctuations and explain findings in plain language.
• An execution-first mindset: you take pride in launches that are accurate, organized, and on time.
• Strong organization and project management skills, with the ability to juggle multiple accounts and deadlines without losing quality.
• A proactive approach: you identify issues, recommend solutions, and follow through.
• Strong prompting skills and a critical eye: you know how to get useful output from AI, and you know when not to trust it.

Experience That's a Plus

• Multifamily, student housing, real estate, financial services, or other multi-location marketing.
• Managing paid media across a portfolio of property or location-based accounts.
• Google Ads and Meta Blueprint certifications.
• Experience with Microsoft Ads, TikTok Ads, Reddit Ads, LinkedIn Ads, Audio Ads & Connected TV Ads or programmatic display.
• Familiarity with Special Ad Categories (housing, credit) and fair housing advertising requirements on Meta and Google.
• Experience building custom GPTs, prompt libraries, scripts, or AI-assisted workflows for yourself or a team.
• Experience with Looker Studio or other dashboarding tools for client reporting.

What Success Looks Like

Your campaigns launch on time, tracked correctly, and built to spec. Budgets pace accurately, optimizations are consistent, and reporting is clear. Clients and teammates understand the value of your work, and your campaigns help generate leads and leases for our clients.

Working Hours

This role works on US Central Time (CT). You'll be expected to work standard business hours, roughly 8:00 AM to 5:00 PM CT, Monday through Friday, so you're available for team meetings, client calls, and campaign launches alongside our Austin-based team and clients across North America. Paid media moves in real time, and being online during CT business hours means you can respond quickly when budgets need adjusting or a campaign needs attention. Candidates outside the Central time zone are welcome to apply, but must be able to consistently work these hours.

About Threshold

Threshold is an award-winning full-service agency who historically served clients in the real estate industry by connecting buyers, renters, and investors with their future communities. We also have a second vertical with over 100 clients in the Financial industry, specifically Community Banks and Credit Unions. Founded in 2013, we serve our Client base through offices in Austin TX and our remote workforce across the US, Canada and the world. Check us out at .

Our vision is to be the most trusted, innovative and results oriented marketing partner for our clients, and we've grown significantly as we've pursued that vision. Because of that growth, we need talented and dedicated people to join our team-folks willing to accept a challenge and ask, "What if?" Folks ready to do work they can be proud of, and be part of THeam that lifts each other up.

Why join us? Because our company culture thrives from being by and for our employees. We take special care to ensure that every member of our team has a say in what drives us and how we define success. Even our perks were chosen by our team. If you're eager to find a place where you can make a meaningful impact, then you've come to the right place.

Employment Type

Full Time

Remote (US Central Time hours is a must)

Please note: applications submitted in languages other than English will not be reviewed.

Job Type: Contract

Application Question(s):

• Are you able to work full time (40 hours per week) during Central Time business hours?

Experience:

• Digital campaign execution: 3 years (Required)

Language:

• English (Required)

Work Location: Remote