Deckers Brands
Footwear powerhouse with UGG, Teva, Hoka. Public company, $3.5B revenue, California-rooted since 1973.
Founded
1973
Famous for
What Deckers Brands is known for
- Built UGG into a $2B+ global brand after acquiring the label in 1995 and scaling it from niche to mainstream.
- Owns three distinct footwear categories: UGG (lifestyle), Teva (outdoor), Hoka (performance running).
- Grew revenue from $1.3B (2015) to $3.5B+ (2023) through brand acquisition, international expansion, and DTC channels.
For growth marketers
What it's like to work at Deckers Brands
Public company, 4,000+ employees globally. Growth challenge spans brand portfolio management, international market penetration, and DTC channel optimization across three distinct consumer segments. If you want to scale growth across multiple brands with retail + e-commerce complexity, this is enterprise-stage retail growth.
About
In their own words
Deckers Outdoor Corporation, doing business as Deckers Brands, is an American footwear designer and distributor founded in 1973 and based in Goleta, California. The company's portfolio of brands includes UGG, Teva, and Hoka. It was founded by Doug Otto and Karl F. Lopker. [...] | Headquarters in.
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