Social Media Manager Salary
Social Media Managers build and manage a brand’s presence across Instagram, TikTok, LinkedIn, and other platforms. They create content, manage communities, and drive engagement.
Salary by seniority
$0$50K$100K$150K$200K+
Junior (0-2 yrs)
$40K\u2013$60K
Median: $50K
Mid (2-5 yrs)
$60K\u2013$90K
Median: $75K
Senior (5-8 yrs)
$85K\u2013$130K
Median: $105K
Lead/Director
$110K\u2013$160K
Median: $135K
Salary by city
New York
$55K\u2013$130K
median: $85K
San Francisco
$60K\u2013$140K
median: $90K
Los Angeles
$50K\u2013$120K
median: $80K
Chicago
$45K\u2013$100K
median: $70K
Remote (US)
$50K\u2013$110K
median: $75K
Top skills required
Open Social Media Manager roles
M
Head of Social Media Strategy
Moose Toys • Los Angeles, CA
Social MediaVP$180K–$240K3d
ContentTikTokCommunity
F
Community Marketing Manager
Factor • New York, United States
Social MediaMid-level$85K–$110K3d
ContentTikTokCommunity
Associate Social Media Manager
Condé Nast • New York, NY
Social MediaMid-level$65K–$85K1w
ContentTikTokCommunity
TMZ Social Media Intern - Summer 2026
TMZ • Los Angeles, CA
Social MediaIntern$18K–$22K1w
ContentTikTokCommunity