Social Media Manager Salary
Social Media Managers build and manage a brand’s presence across Instagram, TikTok, LinkedIn, and other platforms. They create content, manage communities, and drive engagement.
Salary by seniority
Live ranges from 7 real social media manager listings on Growth.Talent. Updated continuously. Base-salary figures benchmarked against Glassdoor.
Salary by city
How we source this
4 base-salary datapoints across 3 public sources, 2022 to 2026, plus 7 live listings on Growth.Talent. We show every source rather than one blended number: the same title can pay very differently depending on who measured it and how.
| Role measured | Level | Base salary | Sample | Source |
|---|---|---|---|---|
| Social Media Manager2026 | Blended | $54K-$95K | 12,910 | Glassdoor |
| Social Media Manager2026 | Blended | $64K-$115K | 2,065 | Glassdoor |
| Community Manager2026 | Blended | $67K | — | Glassdoor |
| Social Media Community Manager2026 | Blended | $62K-$104K | 284 | Glassdoor |
| Community Manager2026 | Blended | $76K TCtotal comp | — | Comparably |
| Community Manager2022 | Blended | $115K TCtotal comp | — | CMX 2023 |
| Community Manager2022 | Junior | $84K TCtotal comp | — | CMX 2023 |
| Community Manager2022 | Mid | $111K TCtotal comp | — | CMX 2023 |
| Community Manager2022 | Senior | $153K TCtotal comp | — | CMX 2023 |
Base salary only. Equity-inclusive total-comp figures (Levels.fyi, Carta) are labelled and never blended into base. Primary sources: Glassdoor. Benchmark refreshed 2026-08-12.
Top skills required
Open Social Media Manager roles
Social Marketing Manager, Developers
OpenAI • San Francisco
Club and College Social Marketing Associate (External Agency Staff)
Nflcareers • New York, New York, United States
Social Media Manager (Part-Time)
Jobgether • Canada
Community Manager, Consumer
Toast • Austin, TX; Remote
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