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Content Marketing Manager Salary

Content Marketing Managers create the articles, guides, videos, and thought leadership that attract and educate potential customers. They think like publishers, building audiences through valuable content.

Salary by seniority

Benchmark ranges from market data. Updated as new listings come in. Base-salary figures benchmarked against Superpath, Robert Half, Payscale.

Junior (0-2 yrs)
$65K-$100K
Median: $75K
Mid (2-5 yrs)
$75K-$120K
Median: $95K
Senior (5-8 yrs)
$70K-$110K
Median: $85K
Lead/Director
$75K-$115K
Median: $90K

Salary by city

New York
$65K-$150K
median: $100K
San Francisco
$70K-$160K
median: $110K
Remote (US)
$55K-$130K
median: $90K

How we source this

9 base-salary datapoints across 3 public sources, 2020 to 2026. We show every source rather than one blended number: the same title can pay very differently depending on who measured it and how.

Role measuredLevelBase salarySampleSource
Content Strategist2026Mid$93K—Robert Half
Content Marketing Manager2026Manager$54K-$104K—Payscale
Content Marketing Director2026Director$60K-$135K—Payscale
Content Marketer2025Blended$100K316Superpath
Content Marketer2024Blended$111K—Superpath
Content Marketer2023Blended$95K—Superpath
Content Marketer2022Blended$94K—Superpath
Content Marketer2021Blended$85K—Superpath
Content Marketer2020Blended$80K—Superpath
VP Content2025VP$375K TCtotal comp—Superpath

Base salary only. Equity-inclusive total-comp figures (Levels.fyi, Carta) are labelled and never blended into base. Primary sources: Superpath, Robert Half, Payscale. Benchmark refreshed 2026-08-12.

Top skills required

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