Performance Marketing Manager Salary
Performance Marketing Managers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models.
Salary by seniority
Live ranges from 5 real performance marketing manager listings on Growth.Talent. Updated continuously. Base-salary figures benchmarked against BLS OEWS, Glassdoor.
Salary by city
How we source this
17 base-salary datapoints across 8 public sources, 2016 to 2026, plus 5 live listings on Growth.Talent. We show every source rather than one blended number: the same title can pay very differently depending on who measured it and how.
| Role measured | Level | Base salary | Sample | Source |
|---|---|---|---|---|
| Growth Marketing Manager2026 | Manager | $98K-$177K | 908 | Glassdoor |
| Director Growth Marketing2026 | Director | $199K | — | Salary.com |
| Senior Growth Marketing Manager2026 | Senior | $154K | — | Salary.com |
| Growth Marketing Lead2026 | Lead | $109K | — | Salary.com |
| Growth Marketing Specialist2026 | IC | $72K | — | Salary.com |
| Head of Growth2026 | VP | $154K-$621K | — | etropo |
| Growth Marketing Manager2026 | Manager | $131K | — | GTM 8020 |
| Director Demand Generation2026 | Director | $200K | — | Pave |
| Demand Generation Manager2026 | IC | $123K | — | Pave |
| Demand Generation Manager2026 | Director | $84K-$396K | — | etropo |
| Demand Generation Manager2026 | Manager | $123K | — | GTM 8020 |
| Growth Marketing Manager2025 | Manager | $112K | — | Salary.com |
| Digital Marketing Specialist2025 | IC | $65K | — | Robert Half |
| Digital Marketing2025 | Blended | $67K | — | Wellfound |
| Conversion Rate Optimizer2019 | Blended | $99K | — | CXL State |
| Conversion Rate Optimizer2018 | Blended | $69K | — | CXL State |
| Conversion Rate Optimizer2016 | Blended | $88K | — | CXL State |
Base salary only. Equity-inclusive total-comp figures (Levels.fyi, Carta) are labelled and never blended into base. Primary sources: BLS OEWS, Glassdoor. Benchmark refreshed 2026-08-12.
Top skills required
Go deeper
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Open Performance Marketing Manager roles
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2K • Novato, California, United States
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Emma sleep • Lisbon
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