Senior Performance Marketing Team Lead, TV and DTV

Emma is a direct-to-consumer sleep company. This role owns a major TV channel on performance, while building a DTV strategy from the ground up.

What the role really is

You’ll lead TV and DTV, with a linear operation that’s already established and a newer channel that needs a strategy. The bar is commercial: investment efficiency, revenue, and ROAS. You’ll lead a team of three to four in Lisbon and make the case for your decisions with data, even when it’s incomplete.

What you'll do

• Own linear TV investment, net revenue, and ROAS.
• Improve and automate the linear TV strategy and booking engine.
• Track placements and diagnose underperformance with the data available.
• Build, refine, and execute the DTV strategy.
• Lead and develop a team of three to four.
• Build relationships with senior stakeholders and external TV agency partners.
• Partner with Brand & Communications on content and campaign management.
• Work with E-commerce to align offline media with the broader marketing strategy.
• Represent offline media in marketing planning and reporting.

What they want

• 7 to 8 or more years across marketing, e-commerce, offline media, agency relationships, and analytics.
• A master's degree.
• Strong analytics skills with Tableau, Excel, or equivalent. SQL or Python is a plus.
• Team leadership experience, ideally in complex, international organizations.
• Clear communication and confidence with senior stakeholders.
• English proficiency at C1 level or above.
• Comfort owning a significant investment budget and being accountable for its return.
• Strategic judgment and operational follow-through.
• Adaptability, curiosity, and comfort making decisions under pressure and ambiguity.

Why it's interesting

You get to run an established channel that still has room to grow, then build DTV without an inherited playbook. It’s a hands-on leadership role where the work is judged by commercial results.

Salary

Not disclosed

Location

Lisbon. ONSITE. FULL_TIME.