The Challenge
People Inc. is scaling paid media operations across Meta, Google, Microsoft, Amazon, and LiveIntent. You'll own campaign execution and optimization for a high-volume operation managing $100K+ monthly spends while reporting to senior marketing leadership.
Your Mission
Master the technical setup and daily optimization workflow across at least 2 major ad platforms (Meta Ads Manager, Google Ads)
Execute 15+ A/B and multi-variant test campaigns on schedule, documenting results and flagging performance anomalies in real-time
Deliver weekly performance reports aggregating data across all platforms with clear ROAS/CPA trends and budget pacing status
Establish organized historical campaign tracking system and coordinate with creative teams to ensure 100% on-time asset delivery
Independently optimize campaigns to maintain or exceed efficiency targets (ROAS/CPA) across all managed platforms month-over-month
Design and execute a quarterly testing roadmap that identifies 3+ optimization opportunities with measurable impact on campaign performance
Build automated or semi-automated reporting processes that reduce monthly deck creation time by 40%+ while improving stakeholder insights
Contribute strategic input on media planning for at least one major campaign initiative, demonstrating platform expertise beyond execution
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per dollar spent across paid media platforms; primary efficiency measure for budget allocation.
CPA (Cost Per Acquisition)
Monitor cost to acquire each customer by platform; directly tied to campaign profitability targets.
Campaign Delivery Accuracy
Percentage of campaigns launched on schedule with correct asset specs and within budget parameters.
Data Discrepancy Detection Rate
Speed and accuracy of identifying tracking or delivery issues before they impact reporting or budget waste.
Tools & Stack
Your Team
Your Manager
Store Marketing Team Lead (not specified)
Current Team
Internal creative teams and senior marketing staff across Store Marketing
New hire to strengthen paid media execution capacity
The Package
Salary
$65K-$85K base
Remote
Hybrid: On-site 3x/week required if within commutable distance to NY, Des Moines, Birmingham, LA, Chicago, or Seattle offices
Benefits & Perks
Company Intelligence
People Inc. operates a sophisticated multi-platform paid advertising operation managing significant monthly media budgets. The company prioritizes flawless campaign execution, data-driven optimization, and strategic reporting across subscription and e-commerce channels.
Is This Role For You?
- You're fluent in at least one major ad platform (Meta or Google) and can speak confidently about pixel tracking, UTMs, and campaign architecture
- You've managed or supported $100K+ monthly ad spends and have real ROAS/CPA targets you've hit consistently
- You're detail-obsessed: you catch data discrepancies before they become problems and document everything obsessively
- You thrive in structured, process-driven environments where execution excellence and reporting rigor are non-negotiable
- You're ready to move beyond execution into strategy-contributing to media planning and testing roadmaps that influence spend allocation
- You've only worked in creative/content marketing or brand marketing; this role demands deep paid media operations and platform expertise
- You're remote-only; the 3x/week on-site expectation is firm if you're in a commutable office area
- You prefer high-level strategy over hands-on daily optimization; campaign setup, monitoring, and testing are core to this role
Interview Process
Screening Call
Technical conversation about your experience with specific ad platforms, budget sizes managed, and ROAS/CPA targets you've owned
Platform Deep-Dive
Walk through a campaign you've built end-to-end: setup, testing approach, optimization cadence, and reporting
Stakeholder Interview
Conversation with Store Marketing team lead about cross-functional collaboration and media planning input expectations
Case Study Discussion
Analyze a historical campaign scenario; discuss how you'd optimize for ROAS and identify/resolve tracking discrepancies
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About Performance Marketing roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.